Advertising & Blogs: Steal my Ideas!

Taken from Wikipedia Components of a media plan Define the marketing problem. Where is the business coming from and where is the potential for increased business? Does the ad need to reach everybody or only a select group of consumers? How often is the product used? How much product loyalty exists? Translate the marketing requirements into media objectives. Must the ad reach people in a wide area? Then mass media, like newspaper and radio, might work. If the target market is a select group in a defined geographic area, then direct mail could be best. Define a media solution by formulating media strategies. For example, the rule of thumb is that a print ad must run three times before it gets noticed. Radio advertising is most effective when run at certain times of the day or around certain programs, depending on what market is being reached. Advertising media includes Television ( TVC, television commercial) Radio Newspapers Magazines (consumer and trade) Outdoor bil...

Hey guys, After 6 months out in the wild wild world, I've finally found a proper outlet to funnel most of my research and ideas into. I remember researching the ideas of small networks taking over large monolithic top-down message structures, the trend of how niche markets will eventually be the aim for advertisers rather than mainstream marketing. We are moving away from 'how many' are watching our advertisements and have already entered the 'which groups' are watching them. Based on the idea of creating a subject where others can gravitate towards, 8 partners and myself have started a company called CLUMFF. CLUMFF is targeted at the Pan-Asian community within Melbourne. The industry we're tapping into is the entertainment industry. The idea of linking the subject to both an interest and a geographical location would seem to be contrasting points. From what I remember, Clay Shirky argued that by giving the tools to web-surfers, we essentially let everyo...

This is so cool. based on your personal twitter feed, Volkswagen is able to pick out a car for you. There is probably keywords that it picks out based on how often it appears on your feed. you can try it for yourself : http://caseyshultz.com/vw-ad.php My result : I saw it pick out words like loves, family, christine, work. Perhaps the similarity to my name also plays a part? I must say it would influence my decision if I knew that a car was designed based on my values and character.

Things have changed quite a bit and now I've begun on the production of my new project Basically, the presentations in class helped me get a better picture of my project outline The problem I'm investigating is essentially the age old advertising problem, which is getting the product to the audience. Under that problem is the subcategory of how advertising methods will be integrated into the webscape. How will it deal with the collapsing of categories and traditional hierarchy of roles. So I created a persona/character to be her own PR manager, advertiser and content generator. This is one of her sites that leads to all connected social networking platforms. http://ladylavidaloca.blogspot.com My project has definitely changed alot since the first term. After realizing that time constraints and partnership planning will take too long, I decided to change the project subject and product. Even though this has changed, I think the core investigation of how brand and identity can be...

After speaking with Adrian, I realized that my advertiser's training has become my hindrance. I've been looking at this as a one-off campaign once again rather than a practical lifetime investment. Now that I have to look more into the world of free advertising and social networking, building an online presence. I'm am going to gather a case studies from different social networking applications to learn a thing or two. Here's what's on the list YouTube YouTube : JumbaFund phenomenon http://www.youtube.com/user/JumbaFund Every month JumbaFund donates all the revenue earned from Youtube to a charity of your choice. Just by watching the videos on JumbaFund, you are raising money for the charity of the month. The charity of the month is nominated and voted by you the viewer. At the end of each month I allow viewers to nominate and vote for their favorite charity. The one with the most votes will receive all the profits that JumbaFund earned for the month. It is quite a ...

Adrian has helped me focus my documentation for the Honours project which is a great relief to me. However, there is still the same amount of research and tasks to be done for the business. This is some of the new things I've been looking at but haven't had the time to process. Links of more types of fashion blogs : http://www.indiesin.com/catalog/ http://bonitochico.livejournal.com/ Also for my Social networking reference , I should find out more about the application Stumbleupon. My exploration into the world of Twitter intrigues me. How topics flow constantly from one board to another. It makes me wonder if it is possible to influence certain the trends in topics. Add me = www.twitter.com/roycetan On a side note, trying to spam & trick strangers into doing my survey is harder than I thought. my first try was to make myself sound friendly and unique by putting the title "You Are the Melbourne Fashion Fairy" but as usual, when others saw that it was from the emai...

DOREY, S. S. A. M. E. (2006) 3G Marketing on the internet, Canada, Jim Hoskins. This is some information I've garnered from the book on 3G marketing. ClickZStats (http://www.clickz.com/stats) Click Z represents a huge collection of online statistics and research from many sources and on many categories including: Advertising/Marketing B2B Broadband Demographics Email/Spam Finance Search tools Software/IT Wireless and so on MarketingVOX Subscribe to newsletter for online marketing and e-marketing news Nielsen/Netratings Nielsen does vast market research and offers its findings for free. ________________________ Long Term planning and your website strategy. The difference is that some companies understand this is a long term medium with potential rather than having a website just because they think they should. Planning is a critical role in the success of your internet marketing strategy. Planning internet strategies in advance help you capitalize on the mainstream use of the Intern...

Reference: Blogwild! (Andy Wibbels) The age old desire to make money does not end at the cyberspace frontier. Using a blog to promote your own business and products is not a complex idea, and therein lies the very answer. A good strategy is a simple one. I like Andy's description of the blog as an ongoing survey; a conversation between your audience and your business. It brings the shop and its products into the comforts of their own home. The audience will let their guard down as they visited of their own will and do not have to worry about pesky sales promoters pushing the products down their throats. Get A Sponsor Blogs also allow one to get a sponsor. Wendy Cheng AKA www.xiaxue.blogspot.com gets heaps of stuff due to the high traffic of her blog. Get Hosted Ads Hosted ads such as BlogAds or Google Adsense can boost your income as well - www.blogads.com www.google.com/adsense Make Your Own Products You can even turn your ideas into custom made products, and order them from pl...

I love the title of the book I'm reading now." BlogWild!" by Andy Wibbels. A guide for small business blogging. I totally agree with the authors view on how beneficial a blog is. I should redouble my efforts onto this blog. Here are some gleanings from my readings: Notable blogospheres www.blogdex.net www.icerocket.com www.blogpulse.com www.technorati.com To search specific topics within the blogosphere, there are these search engines: www.blogwise.com www.blogarama.com www.globeofblogs.com I think my project has shifted towards a marketing perspective since I last looked at it carefully. it currently looks like a project with the title "How to standout from other small businesses using a blog platform." except, the title would be a lot shorter and catchier. Since trying to organize and timeline my whole project, I realise I'm not too bad a planner, but I'm not a good follower of plans. I like to to handle tasks randomly, as I get the motivation for it....

Finally I've found my glasses. before this, I felt like I've been looking at my project outcome through a haze. With the last discussion between a few friends, I now have a rather clear idea... I get the same feeling when I've lost my glasses and finally found them again. I will be working on a fashion reseller's blog as my project. Basically, this is rather popular in South-east asian countries such as Malaysia and Singapore. As far as I know, it isn't adopted here. A fashion reseller's blog is to sell clothing through a blog, which would fit my advertising on the Web 2.0 project. This also helps me to clearly imagine an outcome of my project. Of course, now I'll have to come up with tedious business plans and branding solutions. But I'm just so glad to have the goal within sight now. here are some links that I've gathered from friends for reference. Existing Fashion Reseller Blogs. Malaysia www.sashavintage.blogspot.com http://morooom.wordpress.co...

Things cleared up alot after speaking to Adrian. My project is much more focused now. It will be about Advertising in the Web 3.0, or if found to be more useful. I might work on Advertising in the virtual world. After thinking about it. I think this direction is definitely useful to my future career path. Adrian has helped me with thinking about the execution of my theory. Which could be just describing a fictional future of the adscape and how Advertising works in that framework. I personally think a master at this is acclaimed author - Neil Gaiman. I loved his ability to describe fictional postulations in the book Smoke & Mirrors Most of you will know Neil Gaiman only as the author of Stardust As Adrian,my course coordinator was saying, "imagine a virtual world where viral ads could actually infect users' avatar." This got my head rolling into the possibilities of that area. My task would be to dream up an advertising arsenal of communicative weapons for the futu...

My eyes are now open to so many different ways of approaching research methods. Firstly, I looked to Wikipedia and its definition of Research Methods "The goal of the research process is to produce new knowledge, which takes three main forms (although, as previously discussed, the boundaries between them may be fuzzy): Exploratory research, which structures and identifies new problems Constructive research, which develops solutions to a problem Empirical research, which tests the feasibility of a solution using empirical evidence The research room at the New York Public Library, an example of secondary research in progress. Research can also fall into two distinct types: Primary research Secondary research Research is often conducted using the hourglass model Structure of Research[1]. The hourglass model starts with a broad spectrum for research, focusing in on the required information through the methodology of the project (like the neck of the hourglass), then expands the resear...

Thanks MOM! finally, my mother's nosiness has paid off. After bothering a Kind Mr Gary Thompson, he's kindly given me a whole load of info on Marketing Statistics. The website - EMarketer.Com is really useful For Example - I find this might be potentially useful to my project - (Taken From the website) Facebook Audience Matures FEBRUARY 25, 2009 Acting like kids The faces on Facebook are looking older these days. Inside Facebook , an independent blog that reports on the Facebook platform, found that 45% of the social network’s US users are ages 26 and older, and nearly 25% are over age 34. In fact, women ages 55 and older are the fastest-growing demographic group on Facebook, with membership numbers up 175.3...

Click For an Enlarged version. I have now included the TED.com link in my links list. On some Conferences about the future - http://conferences.ted.com/TED2010/ I particularly like the Most Fascinating Talks section