Advertising & Blogs: Steal my Ideas!

With the way people are responding to the latest Gillette ad, anyone would think “toxic masculinity” was a new term coined to shame men.   Gillette isn’t the first men’s brand to redefine its image, a process that actually started months before  the world went crazy this week over the shaving company’s new ad . from news.com.au  - ( https://www.news.com.au/lifestyle/beauty/for-men/why-mens-brands-tackling-toxic-masculinity-is-nothing-new/news-story/5ffadfa7859513b18883a2b09cc46f20 ) Coming from the perspective of Advertising & Branding, one of the basics in profiling your target market in a creative brief, is to define their demographic points to make assumptions. One critical factor is Gender. We see it in the marketplace display all the time, black & sporty designs for men, pink and floral miniatures for women. taken from packagingstrategies.com The industrial revolution created mass production of the same items, first, packaging was designed with ...

*Media Planning Guide Malaysia 2014 2011-2013 Market Share by Publishers Blu Inc Media - 40% Group Majalah Karangkraf 23% Nanyang Press 12.8% Catcha Publishing 7% Astro Digital Publications 6% Others- 11.2% Magazine Ad Revenue FY 2013 Top Gear - RM 3,776,794 In Trend - RM 2,329,800 Feminine - RM10,898,100 Glam - RM 7,279,644 Marie Claire - RM4,881,359 Her World - RM 4,121,049 Female - RM 11,077,689 Nu You - RM 11,907783 Cleo - RM 7,001367 Harper's Bazaar Malaysia - RM 6,478,530 Juice - RM 3,398,900 Nona - RM 5,539,900 Mingguan Wanita - RM16,548,500 The Peak- Top TV Stations by percentage of audience share Astro - 45% TV3 - 24% 9TV - 8% 8TV - 6% TV2 - 6% NTV7 - 5%

Total 4.8 Million Copies Circulation breakdown by language 44.7% - Bahasa 28.6% -English 26.7% Chinese Top 5 List of Communication Media Channels By Circulation Sales in Kuala Lumpur, Malaysia. source: ABC Malaysia Top 5 English Newspapers The Sun - ( 304,727) The Star / The Sunday Star (289,362 / 292,225) New Straits Times/New Sunday Times (115,570 / 132,187) The Borneo Post (89,573) New Sabah Times  (21,251) The Edge (20,720) Top 5 Chinese Newspapers Sin Chew Daily ( 461,597) China Press   ( 244,059 ) Guang Ming    (113,378 ) See Hua Daily   (95,325 ) Oriental Daily   (89,623 ) Top 5 Malay Newspapers  Harian Metro / Metro Ahad  (385,554 / 403,652 ) Utusan Malaysia / Mingguan Malaysia   (191,302 / 378,646 ) Kosmo/Kosmo Ahad                          (203,072 / 207,584 ) Berita Harian / Berita M...

With the new Iphone apps and the world of portable technology coming up, I wondered how could I bend this little channel/platform to my advantage. Seeing that mobile coupons are not something new, and the advent of the Smartphones have taken hold of daily life, Can CLUMFF get a hold of the shares before it plummets into outdated-ness. Here's an interesting article I just read. http://gigaom.com/2010/03/12/are-mobile-coupons-finally-ready-for-prime-time/ I've also just downloaded mobiQpon and Sherpa coupons and a few others  ( http://www.mobilecoupons ) that I shall test out in this week, to learn how they currently work and also as a benchmark for the CLUMFF app to work towards. I will report my findings in a weeks time, giving a day to each discount app to get a feel for their system. Ideally I hope to achieve the interactivity of the Foursquare app, the addictiveness of Ebay and the communal support of traffic tracker app.

Hey guys, After 6 months out in the wild wild world, I've finally found a proper outlet to funnel most of my research and ideas into. I remember researching the ideas of small networks taking over large monolithic top-down message structures, the trend of how niche markets will eventually be the aim for advertisers rather than mainstream marketing. We are moving away from 'how many' are watching our advertisements and have already entered the 'which groups' are watching them. Based on the idea of creating a subject where others can gravitate towards, 8 partners and myself have started a company called CLUMFF. CLUMFF is targeted at the Pan-Asian community within Melbourne. The industry we're tapping into is the entertainment industry. The idea of linking the subject to both an interest and a geographical location would seem to be contrasting points. From what I remember, Clay Shirky argued that by giving the tools to web-surfers, we essentially let everyo...

It sounds remarkably like the application on Facebook where users get to 'sell' and 'buy' their friends like some form of digital black market trade. However, the friends for sale implied here is the one offered by the marketing firm, Usocial. Friends and Followers should not be bought, is the message from Facebook. Connect only to those who want to connect to you and we will stop those companies who sell online friends. USocial is a web-marketing firm, operating form Australia, providing Facebook, Twitter and FrontPage marketing services. Their Facebook marketing service states "For an investment of only $197, we'll bring you 1,000 brand new targeted Facebook friends to your existing account, or we'll set up a new account for yourself or your business at no charge in order to deliver the targeted friends." USocial has package of buying 1000 to 100000 Twitter followers at varying price range. If such kinds of activities are allowed to run under the ban...