Malaysia Magazine& TV Research and Insights

*Media Planning Guide Malaysia 2014

2011-2013
Market Share by Publishers

Blu Inc Media - 40%
Group Majalah Karangkraf 23%
Nanyang Press 12.8%
Catcha Publishing 7%
Astro Digital Publications 6%
Others- 11.2%

Magazine Ad Revenue
FY 2013
Top Gear - RM 3,776,794
In Trend - RM 2,329,800
Feminine - RM10,898,100
Glam - RM 7,279,644
Marie Claire - RM4,881,359
Her World - RM 4,121,049
Female - RM 11,077,689
Nu You - RM 11,907783
Cleo - RM 7,001367
Harper's Bazaar Malaysia - RM 6,478,530
Juice - RM 3,398,900
Nona - RM 5,539,900
Mingguan Wanita - RM16,548,500
The Peak-

Top TV Stations by percentage of audience share

Astro - 45%
TV3 - 24%
9TV - 8%
8TV - 6%
TV2 - 6%
NTV7 - 5%

Comments

Science of Sleep - Lessons of Royce

THE SCIENCE OF SLEEP (From Royce's Footnotes) I have had the fruitful opportunity to receive a lecture on the technicalities of sleep, sponsored by my company, Tropicana Corporation Berhad. The speaker is also known as a sleep doctor, or sleep specialist, which can also be your GP or Ear, Nose & Throat specialist. There is also the American Board of Sleep Medicine - http://absm.org/ to understand a collective of Sleep scholars. R.E.M - Rapid Eye Movement There are 5 stages of REM sleep and we begin our sleep by entering heavier, uninterrupted sleep at the start and progress into longer alternating intervals of light REM sleep and Deep (Non-REM sleep). TOOLS OF THE TRADE (PSG) http://www.webmd.com/sleep-disorders/guide/polysomnogram EEG (electroencephalogram) to measure and record brain wave activity EMG (electromyogram) to record muscle activity such as face twitches , teeth grinding, and leg movements; i...

The Evolving Urban City: Thriving Kuala Lumpur

The Evolving Urban Form: Kuala Lumpur A very well researched and presented article written by Wendell Cox 01/12/2013 It has very comprehensive graphs on the growth of Kuala Lumpur city, particularly useful for property investors that are seeking to understand geographical influences in property buying. I am currently writing an article for Mah Sing which aims to explain their purpose behind developments in the outer suburbs or outskirts of Greater KL. Finally moving towards a nation with progressive planning, I am glad that the fabled Wawasan 2020 may have achieved its influence in the minds of Malaysians.

Selling "Toxic Masculinity" in Branding

With the way people are responding to the latest Gillette ad, anyone would think “toxic masculinity” was a new term coined to shame men. Gillette isn’t the first men’s brand to redefine its image, a process that actually started months before the world went crazy this week over the shaving company’s new ad . from news.com.au - ( https://www.news.com.au/lifestyle/beauty/for-men/why-mens-brands-tackling-toxic-masculinity-is-nothing-new/news-story/5ffadfa7859513b18883a2b09cc46f20 ) Coming from the perspective of Advertising & Branding, one of the basics in profiling your target market in a creative brief, is to define their demographic points to make assumptions. One critical factor is Gender. We see it in the marketplace display all the time, black & sporty designs for men, pink and floral miniatures for women. taken from packagingstrategies.com The industrial revolution created mass production of the same items, first, packaging was designed with ...

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