This is so cool. based on your personal twitter feed, Volkswagen is able to pick out a car for you. There is probably keywords that it picks out based on how often it appears on your feed. you can try it for yourself : http://caseyshultz.com/vw-ad.php My result : I saw it pick out words like loves, family, christine, work. Perhaps the similarity to my name also plays a part? I must say it would influence my decision if I knew that a car was designed based on my values and character.