“This report found that brands which hold a higher emotional attachment in consumers’ minds will generate more engagement, because humans instinctively react more to content that emotionally resonates with them.” The report, which tracked 110 brands, creates a Temper score by applying a formula to the percentage of engagement figure that reflects engagement saturation and the diminishing marginal returns of engagement. It found media was the top of the Temper scores, followed by automotive, fashion, not-for-profit, banking, politics, alcohol, retail, sport, tourism and FMCG bottom of the pile. For the fashion industry brands which meld their brand culture in their image updates get more engagement than those who do not, while travel and tourism companies were most successful when they provided beautiful images of destinations, allowing consumers to imagine they are there." Taken from: http://www.bandt.com.au/news/ Another great point brought up about measuring success from