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The World We Live In


When I was a child, my mother made the best investment for my general knowledge by buying me the set of pictorial books.

It was a framework of general knowledge presented as a series of imaginative questions, answered with animated visuals & charts, suitable for children of most ages.
I believe the initial concepts shown in these books helped me absorb information quickly, then  organize any newly learnt information into broader themes discussed in the book.


I believe that these books had the added benefit of training the readers' Critical Thinking Skills, as  topics were always presented as a question rather than a definitive answer. It always led to even more questions.

Finally the symbolism of the kid with the question mark T-shirt, asking Prof Grandpa about the many curiosities in his mind. This rhetoric kept me invested in completing the set of books…
Recent posts

Science of Sleep - Lessons of Royce

THE SCIENCE OF SLEEP(From Royce's Footnotes) I have had the fruitful opportunity to receive a lecture on the technicalities of sleep, sponsored by my company, Tropicana Corporation Berhad.

The speaker is also known as a sleep doctor, or sleep specialist, which can also be your GP or Ear, Nose & Throat specialist. There is also the American Board of Sleep Medicine - to understand a collective of Sleep scholars.

R.E.M - Rapid Eye Movement
There are 5 stages of REM sleep and we begin our sleep by entering heavier, uninterrupted sleep at the start and progress into longer alternating intervals of light REM sleep and Deep (Non-REM sleep).


EEG(electroencephalogram) to measure and record brain wave activity EMG (electromyogram) to record muscle activity such as face twitchesteeth grinding, and leg movements; it also helps in determining the presence of REM stage sleep. EOG (electro-oculogram…

Malaysia Magazine& TV Research and Insights

*Media Planning Guide Malaysia 2014

Market Share by Publishers

Blu Inc Media - 40%
Group Majalah Karangkraf 23%
Nanyang Press 12.8%
Catcha Publishing 7%
Astro Digital Publications 6%
Others- 11.2%

Magazine Ad Revenue
FY 2013
Top Gear - RM 3,776,794
In Trend - RM 2,329,800
Feminine - RM10,898,100
Glam - RM 7,279,644
Marie Claire - RM4,881,359
Her World - RM 4,121,049
Female - RM 11,077,689
Nu You - RM 11,907783
Cleo - RM 7,001367
Harper's Bazaar Malaysia - RM 6,478,530
Juice - RM 3,398,900
Nona - RM 5,539,900
Mingguan Wanita - RM16,548,500
The Peak-

Top TV Stations by percentage of audience share

Astro - 45%
TV3 - 24%
9TV - 8%
8TV - 6%
TV2 - 6%
NTV7 - 5%

List Top 5 Malaysian Media in 2013/2014

Total 4.8 Million Copies Circulation breakdown by language

44.7% - Bahasa28.6% -English26.7% Chinese

Top 5 List of Communication Media Channels By Circulation Sales in Kuala Lumpur, Malaysia.
source: ABC Malaysia

Top 5 English Newspapers

The Sun - ( 304,727)The Star / The Sunday Star (289,362 / 292,225)New Straits Times/New Sunday Times (115,570 / 132,187)The Borneo Post (89,573) New Sabah Times  (21,251)The Edge (20,720)

Top 5 Chinese Newspapers
Sin Chew Daily ( 461,597)China Press   ( 244,059 )Guang Ming    (113,378 )See Hua Daily   (95,325 )Oriental Daily   (89,623 )
Top 5 Malay Newspapers

 Harian Metro / Metro Ahad  (385,554 / 403,652 ) Utusan Malaysia / Mingguan Malaysia   (191,302 / 378,646 ) Kosmo/Kosmo Ahad                          (203,072 / 207,584 ) Berita Harian / Berita Minggu             (158,552 / 185,737 )

Top 5 Magazines
Top 10 of Malaysia is available at the following bookstores:  • Borders
 • MPH
 • Popular
 • Kinokuniya
 • Times
 • MyNews.Com
 • MagBit
Top Radio Stations by …

How to write a Media Plan

Taken from WikipediaComponents of a media planDefine the marketing problem. Where is the business coming from and where is the potential for increased business? Does the ad need to reach everybody or only a select group of consumers? How often is the product used? How much product loyalty exists?Translate the marketing requirements into media objectives. Must the ad reach people in a wide area? Then mass media, like newspaper and radio, might work. If the target market is a select group in a defined geographic area, then direct mail could be best.Define a media solution by formulating media strategies. For example, the rule of thumb is that a print ad must run three times before it gets noticed. Radio advertising is most effective when run at certain times of the day or around certain programs, depending on what market is being reached.Advertising media includesTelevision ( TVC, television commercial)RadioNewspapersMagazines (consumer and trade)Outdoor billboardsPublic transportationY…

The Evolving Urban City: Thriving Kuala Lumpur

The Evolving Urban Form: Kuala Lumpur

A very well researched and presented article written by Wendell Cox 01/12/2013

It has very comprehensive graphs on the growth of Kuala Lumpur city, particularly useful for property investors that are seeking to understand geographical influences in property buying.

I am currently writing an article for Mah Sing which aims to explain their purpose behind developments in the outer suburbs or outskirts of Greater KL.

Finally moving towards a nation with progressive planning, I am glad that the fabled Wawasan 2020 may have achieved its influence in the minds of Malaysians.


Well here's the reality businesses on average 90% fail within the first 2 years means that, you have to start 10 businesses and only 1 will be successful i didnt make this up, u can search the stats yourself being a boss is not easy especially if u start the company urself there is always Production / Management / Sales;  three big essential foundation for a business If the business were say, Website Design Agency like mine = Production is the designer's expertise, they must be able to produce anything the business needs. Management needs to take care of all admin, documentation and staff + budgets Sales would be the advertising, marketing and customer service + Feedback usually a company needs these 3 experts as the directors to function. Unless you are capable of doing all 1:18am
Royce Tan

In order to be capable of doing all, you need to have the experience. meaning that you have to have worked in the Production side (if websites then work as a designer, if food then work as a…