Advertising & Blogs: Steal my Ideas!

Never ignore the lessons of an Ad man.



This makes working within the advertising industry a lot more beautiful.
We are making new things familiar, and making familiar things new. That's something that I am going to remember for a long time.

This is so cool.

based on your personal twitter feed, Volkswagen is able to pick out a car for you.
There is probably keywords that it picks out based on how often it appears on your feed.

you can try it for yourself :

http://caseyshultz.com/vw-ad.php


My result :
I saw it pick out words like loves, family, christine, work.
Perhaps the similarity to my name also plays a part?

I must say it would influence my decision if I knew that a car was designed based on my values and character.

Things have changed quite a bit and now I've begun on the production of my new project

Basically, the presentations in class helped me get a better picture of my project outline

The problem I'm investigating is essentially the age old advertising problem, which is getting the product to the audience.
Under that problem is the subcategory of how advertising methods will be integrated into the webscape. How will it deal with the collapsing of categories and traditional hierarchy of roles.

So I created a persona/character to be her own PR manager, advertiser and content generator.

This is one of her sites that leads to all connected social networking platforms.
http://ladylavidaloca.blogspot.com

My project has definitely changed alot since the first term. After realizing that time constraints and partnership planning will take too long, I decided to change the project subject and product.

Even though this has changed, I think the core investigation of how brand and identity can become malleable and constantly changing ; how mass communication trends lean towards catering individuals as opposed to whole sectors is still what my project seeks to experiment with.

The most important lesson was the realization that this doesnt have to be a finished project. but an ongoing one that will continue to grow. i simply have to document the year's worth of work and decisions.

Good luck to the rest of you who are working hard on your projects.

After speaking with Adrian, I realized that my advertiser's training has become my hindrance. I've been looking at this as a one-off campaign once again rather than a practical lifetime investment.
Now that I have to look more into the world of free advertising and social networking, building an online presence. I'm am going to gather a case studies from different social networking applications to learn a thing or two.

Here's what's on the list



YouTube
YouTube : JumbaFund phenomenon
http://www.youtube.com/user/JumbaFund

Every month JumbaFund donates all the revenue earned from Youtube to a charity of your choice. Just by watching the videos on JumbaFund, you are raising money for the charity of the month.

The charity of the month is nominated and voted by you the viewer. At the end of each month I allow viewers to nominate and vote for their favorite charity. The one with the most votes will receive all the profits that JumbaFund earned for the month.

It is quite a brilliant idea. Viewers watch his video and he earns money. I wondered how does this work and found out that You Tube has a partner program

Monetization (from Youtube Site)

As a YouTube partner, you will be able to share in revenue-generating opportunities.

• Share revenue from relevant InVideo ads overlaid on your videos and banner ads running next to your videos to earn money
• Participate in co-marketing & branded entertainment opportunities with top brand advertisers.
• Utilize your own sales to sell your own ads.

• 
  

It also had these statistics

• YouTube is the number one video site on the internet and the 4th largest Internet destination in the world. (Nielsen NetRatings, December 2008)
• YouTube attracted over 300 million unique video viewers across the world in December 2008. (Nielsen NetRatings, December 2008)
• YouTube is the #2 Search engine in the world, after Google and before Yahoo! (comScore, October 2008)

When we make a choice, we think we know what we're getting. We assume that our reasoning is fully capable of making the best choice.

Wrong!

this video by Dan Ariely demonstrates how default options can strongly affect our decision making. Having an uglier option may be the best option for a marketer.



I believe the example Dan gives about the forms or the package deals can play a big part in "tricking" the target market into picking a favored option.

I can see this being applied into something as simple as
{ Please tick the box if you do not want to receive newsletters - [ ] }
I know it works because that's what Rmit's Student Union does. hahaha.
We have nearly a full 100% that leaves that option unticked.
Which explains the spam people :)

Adrian has helped me focus my documentation for the Honours project which is a great relief to me.

However, there is still the same amount of research and tasks to be done for the business. This is some of the new things I've been looking at but haven't had the time to process.

Links of more types of fashion blogs :
http://www.indiesin.com/catalog/
http://bonitochico.livejournal.com/


Also for my Social networking reference , I should find out more about the application Stumbleupon.

My exploration into the world of Twitter intrigues me. How topics flow constantly from one board to another. It makes me wonder if it is possible to influence certain the trends in topics.

Add me = www.twitter.com/roycetan

On a side note, trying to spam & trick strangers into doing my survey is harder than I thought.
my first try was to make myself sound friendly and unique by putting the title

"You Are the Melbourne Fashion Fairy"
but as usual, when others saw that it was from the email "Primandpoppers@gmail.com" nobody dared to open the email for fear of spam.

So I've just changed my strategy, I placed the Survey link at the end of a funny joke email in hopes that ppl will circulate it for me. However, it may just be edited away :(

SO If you guys are lovable kind Survey fillers- please do fill this 10 questions up
FASHION BLOGSHOP SURVEY

And these are half of the first photoshoot!

sounds like the tone of the microwave when the frozen meal is done.



But it's actually the new search engine launched by Microsoft. Perhaps an attempt to fight against the big players like Google and Yahoo!



5 things about Bing: By Jesse Corbeil

1- Bing has already surpassed Yahoo! in search traffic
According to Dublin-based StatCounter.com, Bing outstripped Yahoo! almost immediately after its launch to take the No. 2 search engine spot. Search engines being what they are, second place equalled 5.6% of the global market and 16% in the U.S., so we’re not talking about numbers that even scratched at Google’s dominance of the marketplace, but as far as strong starts go, Bing’s wasn’t bad. -


2- Bing wasn’t the only search engine to launch last week.

So, it’s too bad for Microsoft’s busy little bees that
they launched their “Google killer” into a field that has just had its paradigm
shifted by not one, but two new sites: WolframAlpha and Google Squared. To be
fair, both sites are far more likely to put butterflies in the stomach of geeks
than they are to move the masses into a new relationship with information.
However, the more press inches there are dedicated to WolframAlpha and Google
Squared, the less there are for Bing. And then there’s Google wave, which is
nothing like Bing, but rained on the Bing launch party by virtue of being
announced simultaneously.

3- Microsoft has already spent a lot to promote Bing

Microsoft sees Bing as something special; special enough, in fact, for a $100 million advertising campaign. For the rollout, MS tossed aside its usual admen at McCann in favor of JWT.That being said, the first TV spot, though quirky and poppy, is also messy and incomprehensible, so we’re not sure how much value MS is getting for all those dollars. Business Week’s Peter Burrows says that even the news of the ginormous budget has helped generate Bing buzz. And according to Advertising Age, a large budget for a national product rollout sits somewhere in the vicinity of $50 million, so it’s clear that MS really wants you to Bing where you’d usually , which brings us to…

4- Microsoft wants you to use “Bing” as a verb

OK, it’s clear that A) “Live Search” is just too boring and old-school a name for today’s market, and that; B) A totally re-jigged service usually does better with a totally re-jigged name, but Bing? Why not stick with the portal’s prerelease moniker, Kumo? Well, turns out that Microsoft’s bigwigs are looking at the use of “Bing” as a verb as one of their goals. And some would say that it’s the Holy Grail of search engine marketing.However, it’s really just a lousy choice to get your verb on with: Who wouldn’t feel mildly goofy telling a friend or a co-worker to Bing it?

5- Bing is just one of several big Microsoft ventures

they’ve been prepping Windows 7 for prime time. Microsoft engineers are apparently finishing up Win 7 development to get ready for the new OS’s launch this October. Early reports say that it’s going to be expensive as hell. We have also been led to believe that Windows Mobile 7 will be released at some point in the second half of 2009, though Motorola won’t commit to having the OS on its phones any sooner than 2010. This year’s E3 also saw the announcement that Last.fm will be coming to Xbox Live Gold subscribers later in the year. With all these developments coming down the pipe, it’s clear that Microsoft is working hard to keep all its eggs out of the same basket.

Looks like we're about to see a showdown. Bing Vs Google.

Could you please 'Bing' it...LOL

reference: http://au.askmen.com/entertainment/special_feature_300/364_bing-5-things-you-didnt-know.html