More About Me...

Throwing myself headlong into the deep end of the blogosphere waters, I explore scientific topics that can be applied to my life. Life hacks and research findings that I hope can contribute to a greate collective knowledge. With my experimental and comical approach to life; Will I be able to help others or end up collecting virtual dust in the blogosphere?

Another Tit-Bit...

Life is a genetic disease with a 100% mortality rate. Don't take life so seriously, no one gets out alive anyway. Advertisers deserve to be shot! so come on and shoot me, paparazzi.

The World We Live In



When I was a child, my mother made the best investment for my general knowledge by buying me the set of pictorial books.

It was a framework of general knowledge presented as a series of imaginative questions, answered with animated visuals & charts, suitable for children of most ages.

I believe the initial concepts shown in these books helped me absorb information quickly, then  organize any newly learnt information into broader themes discussed in the book.


I believe that these books had the added benefit of training the readers' Critical Thinking Skills, as  topics were always presented as a question rather than a definitive answer. It always led to even more questions.

Finally the symbolism of the kid with the question mark T-shirt, asking Prof Grandpa about the many curiosities in his mind. This rhetoric kept me invested in completing the set of books, as it seemed that it was a quest designed just for me.

Some of the great questions to ponder, that are included in this book:

What Are The World's Hottest Places? 
(talks about climate and historically hottest dates)

What Is The Coldest Place Where People Live? 
(introduces the world's coldest cities)

What Is Life Like for Eskimos of the Far North? 
( Eskimo diet, prey & igloos)

Why Do the People of the Netherlands Build So Many 
(Intro to windmills & sea levels)

Why Does The World Have Time Zones? 
(talks about 24 time zones visually)

When Did People Start Shaking Hands?
(origins of greetings & kissing)

Why Do People around The World Dress Differently? 
(examples of Traditional wear)

Does Everyone Celebrate New Year's? 
(examples of new year celebrations around the world)

How Are Letters & Packages Sent To Other Countries? 
(Different mailboxes and mail travel)

Why Are Costumes Worn On Halloween? 
(origins of All Hallow's Eve)

How Did the Modern Olympics Begin? 
(the modern revival of this Ancient Greek event)

Why Does February Have Only 28 Days? 
( Modern calendar by Emperor Augustus)

...... and many more meaningful questions found in this book.

Are you already an expert Global Citizen?  Try matching the countries' to their correct details in the scanned image below.

Science of Sleep - Lessons of Royce


(From Royce's Footnotes)

I have had the fruitful opportunity to receive a lecture on the technicalities of sleep, sponsored by my company, Tropicana Corporation Berhad.

The speaker is also known as a sleep doctor, or sleep specialist, which can also be your GP or Ear, Nose & Throat specialist. There is also the American Board of Sleep Medicine - to understand a collective of Sleep scholars.

R.E.M - Rapid Eye Movement

There are 5 stages of REM sleep and we begin our sleep by entering heavier, uninterrupted sleep at the start and progress into longer alternating intervals of light REM sleep and Deep (Non-REM sleep).



EEG (electroencephalogram) to measure and record brain wave activity
EMG (electromyogram) to record muscle activity such as face twitchesteeth grinding, and leg movements; it also helps in determining the presence of REM stage sleep.
EOG (electro-oculogram) to record eye movements; these movements are important in determining the different sleep stages, particularly REM stage sleep.
EKG (electrocardiogram) to record heart rate and rhythm
Nasal airflow sensor to record airflow
Snore microphone to record snoring activity


Image result for sleep factors
Not covered in the lecture but I found this chart more relevant to daily life.
Image result for sleep hygiene infographic


Image result for sleep disorders
Image result for sleep disorders

Approved Solutions
Image result for better sleep infographic

Image result for aromatherapy for sleep

Melatonin Supplement
Image result for melatonin supplements

Malaysia Magazine& TV Research and Insights

*Media Planning Guide Malaysia 2014

Market Share by Publishers

Blu Inc Media - 40%
Group Majalah Karangkraf 23%
Nanyang Press 12.8%
Catcha Publishing 7%
Astro Digital Publications 6%
Others- 11.2%

Magazine Ad Revenue
FY 2013
Top Gear - RM 3,776,794
In Trend - RM 2,329,800
Feminine - RM10,898,100
Glam - RM 7,279,644
Marie Claire - RM4,881,359
Her World - RM 4,121,049
Female - RM 11,077,689
Nu You - RM 11,907783
Cleo - RM 7,001367
Harper's Bazaar Malaysia - RM 6,478,530
Juice - RM 3,398,900
Nona - RM 5,539,900
Mingguan Wanita - RM16,548,500
The Peak-

Top TV Stations by percentage of audience share

Astro - 45%
TV3 - 24%
9TV - 8%
8TV - 6%
TV2 - 6%
NTV7 - 5%

List Top 5 Malaysian Media in 2013/2014

Total 4.8 Million Copies Circulation breakdown by language

  1. 44.7% - Bahasa
  2. 28.6% -English
  3. 26.7% Chinese

Top 5 List of Communication Media Channels By Circulation Sales in Kuala Lumpur, Malaysia.
source: ABC Malaysia

Top 5 English Newspapers

  1. The Sun - ( 304,727)
  2. The Star / The Sunday Star (289,362 / 292,225)
  3. New Straits Times/New Sunday Times (115,570 / 132,187)
  4. The Borneo Post (89,573) New Sabah Times  (21,251)
  5. The Edge (20,720)

Top 5 Chinese Newspapers
  1. Sin Chew Daily ( 461,597)
  2. China Press   ( 244,059 )
  3. Guang Ming    (113,378 )
  4. See Hua Daily   (95,325 )
  5. Oriental Daily   (89,623 )

Top 5 Malay Newspapers

 Harian Metro / Metro Ahad  (385,554 / 403,652 )
Utusan Malaysia / Mingguan Malaysia   (191,302 / 378,646 )
Kosmo/Kosmo Ahad                          (203,072 / 207,584 )
Berita Harian / Berita Minggu             (158,552 / 185,737 )

Top 5 Magazines

Top 10 of Malaysia is available at the following bookstores:

 • Borders
 • MPH
 • Popular
 • Kinokuniya
 • Times
 • MyNews.Com
 • MagBit

Top Radio Stations by most listeners

Era FM
Sinar FM
Hot FM

Top 5 TV Channels
  1. Astro
  2. TV3
  3. 9TV
  4. 8TV
  5. TV2

How to write a Media Plan

Taken from Wikipedia

Components of a media plan

  • Define the marketing problem. Where is the business coming from and where is the potential for increased business? Does the ad need to reach everybody or only a select group of consumers? How often is the product used? How much product loyalty exists?
  • Translate the marketing requirements into media objectives. Must the ad reach people in a wide area? Then mass media, like newspaper and radio, might work. If the target market is a select group in a defined geographic area, then direct mail could be best.
  • Define a media solution by formulating media strategies. For example, the rule of thumb is that a print ad must run three times before it gets noticed. Radio advertising is most effective when run at certain times of the day or around certain programs, depending on what market is being reached.

Advertising media includes

  • Television ( TVC, television commercial)
  • Radio
  • Newspapers
  • Magazines (consumer and trade)
  • Outdoor billboards
  • Public transportation
  • Yellow Pages
  • Direct mail (DM)
  • Digital advertising (such as web-based, mobile and mobile applications)
  • Search Engine Marketing (SEM, keyword marketing in search engines)
  • Specialty advertising (on items such as matchbooks, pencils, calendars, telephone pads, shopping bags and so on)
  • Other media (catalogs, samples, handouts, brochures, newsletters and so on)

Factors to consider when comparing various advertising media

  • Reach - expressed as a percentage, reach is the number of individuals (or homes) to expose the product to through media scheduled over a period of time.
  • Frequency - using specific media, how many times, on average, should the individuals in the target audience be exposed to the advertising message? It takes an average of three or more exposures to an advertising message before consumers take action.
  • Cost per thousand - How much will it cost to reach a thousand prospective customers (a method used in comparing print media)? To determine a publication's cost per thousand, also known as CPM, divide the cost of the advertising by the publication's circulation in thousands.
  • Cost per point - how much will it cost to buy one rating point the your target audience, a method used in comparing broadcast media. One rating point equals 1 percent of the target audience. Divide the cost of the schedule being considered by the number of rating points it delivers.
  • Impact - does the medium in question offer full opportunities for appealing to the appropriate senses, such as sight and hearing, in its graphic design and production quality?
  • Selectivity - to what degree can the message be restricted to those people who are known to be the most logical prospects?

The Evolving Urban City: Thriving Kuala Lumpur

The Evolving Urban Form: Kuala Lumpur

A very well researched and presented article written by Wendell Cox 01/12/2013

It has very comprehensive graphs on the growth of Kuala Lumpur city, particularly useful for property investors that are seeking to understand geographical influences in property buying.

I am currently writing an article for Mah Sing which aims to explain their purpose behind developments in the outer suburbs or outskirts of Greater KL.

Finally moving towards a nation with progressive planning, I am glad that the fabled Wawasan 2020 may have achieved its influence in the minds of Malaysians.


  • Well here's the reality
    businesses on average 90% fail within the first 2 years
    means that, you have to start 10 businesses and only 1 will be successful
    i didnt make this up, u can search the stats yourself
    being a boss is not easy
    especially if u start the company urself
    there is always Production / Management / Sales;  three big essential foundation for a business
    If the business were say, Website Design Agency like mine = Production is the designer's expertise, they must be able to produce anything the business needs. Management needs to take care of all admin, documentation and staff + budgets
    Sales would be the advertising, marketing and customer service + Feedback
    usually a company needs these 3 experts as the directors to function. Unless you are capable of doing all
    • Royce Tan

      In order to be capable of doing all, you need to have the experience. meaning that you have to have worked in the Production side (if websites then work as a designer, if food then work as a chef) ; in the Management, (need to work as secretary for that type of company, just to see what kind of admin work is involved in that business). Finally work as a salesman for that industry, to understand your market and consumer.
      • Royce Tan

        if you can do all that, then you will be superstar, but there is still = Location, Competitors and Market trends that you need to worry about
        Like i said, running your own business is difficult
        unless u became a boss by family business. then you dont need to know shit. the business is already working