Advertising & Blogs: Steal my Ideas!

Things have changed quite a bit and now I've begun on the production of my new project Basically, the presentations in class helped me get a better picture of my project outline The problem I'm investigating is essentially the age old advertising problem, which is getting the product to the audience. Under that problem is the subcategory of how advertising methods will be integrated into the webscape. How will it deal with the collapsing of categories and traditional hierarchy of roles. So I created a persona/character to be her own PR manager, advertiser and content generator. This is one of her sites that leads to all connected social networking platforms. http://ladylavidaloca.blogspot.com My project has definitely changed alot since the first term. After realizing that time constraints and partnership planning will take too long, I decided to change the project subject and product. Even though this has changed, I think the core investigation of how brand and identity can be...

Not in Tune with my sleep cycle, my course timeline and workload. It's the ending of the First term already, but I do feel alot better with the sense of direction I have now. I must say that Adrian has been a great help and I appreciate the help and effort my friends put in. Rika and the P&P gang has been important to where I have reached today. The symbiotic relationships may just be the thing that saves me. Aside from the progress update, I think I'd like to redefine my project one more time. the title (may still change) : Brand Identity : Schizofranchise (omg I just came up with it, I love it!) The abstract idea : Who are you? What defines your identity? If an identity is the consistent image of something since its past, how can there be room for changes? Branding is so much about putting an image that sticks in the minds of consumers. Is it possible to create a brand identity that can adapt to changing times and environment? With the internet, the need for a static i...

For purposes of seeking a supervisor, I shall now attempt to organize my project description in a cohesive manner. My initial topic to explore was Advertising in the Web 2.0, however, this would be irrelevant if there were no context to visualize it in. Therefore, it is fortunate that I have a group who wish to start a small business of their own, which would consequently become my honours project. The project would be a fashion retail store set up within the blogosphere. The main target market that my 'partners' wish to use are middle to upper class female university students, or of ages 16- 25. My job would be helping them out with the branding, and advertising of this blogshop. The concept of this blogshop would be based on my research of Advertising and social trends of the Web 2.0. I have already begun drafting some ideas at this point. My outcome would most likely be the website where the blogshop resides; and some viral ads for the blogshop. These are some rough sketches...

Things cleared up alot after speaking to Adrian. My project is much more focused now. It will be about Advertising in the Web 3.0, or if found to be more useful. I might work on Advertising in the virtual world. After thinking about it. I think this direction is definitely useful to my future career path. Adrian has helped me with thinking about the execution of my theory. Which could be just describing a fictional future of the adscape and how Advertising works in that framework. I personally think a master at this is acclaimed author - Neil Gaiman. I loved his ability to describe fictional postulations in the book Smoke & Mirrors Most of you will know Neil Gaiman only as the author of Stardust As Adrian,my course coordinator was saying, "imagine a virtual world where viral ads could actually infect users' avatar." This got my head rolling into the possibilities of that area. My task would be to dream up an advertising arsenal of communicative weapons for the futu...