For purposes of seeking a supervisor, I shall now attempt to organize my project description in a cohesive manner.
My initial topic to explore was Advertising in the Web 2.0, however, this would be irrelevant if there were no context to visualize it in. Therefore, it is fortunate that I have a group who wish to start a small business of their own, which would consequently become my honours project.
The project would be a fashion retail store set up within the blogosphere. The main target market that my 'partners' wish to use are middle to upper class female university students, or of ages 16- 25. My job would be helping them out with the branding, and advertising of this blogshop.
The concept of this blogshop would be based on my research of Advertising and social trends of the Web 2.0. I have already begun drafting some ideas at this point. My outcome would most likely be the website where the blogshop resides; and some viral ads for the blogshop.
These are some rough sketches for my current idea. To draw the audience back continually, they should have a reason for more than just clothing. I suggest the idea of selling the clothes within a photoblog drama series, reversing the traditional story within the fashion photoshoot that we see in magazines, to the clothes within the drama series.
My project will also involve a Business Plan,Social network plan, Order forms, photoshoots, storyboarding.
This is an ongoing project and may be subject to change at any stage.
My initial topic to explore was Advertising in the Web 2.0, however, this would be irrelevant if there were no context to visualize it in. Therefore, it is fortunate that I have a group who wish to start a small business of their own, which would consequently become my honours project.
The project would be a fashion retail store set up within the blogosphere. The main target market that my 'partners' wish to use are middle to upper class female university students, or of ages 16- 25. My job would be helping them out with the branding, and advertising of this blogshop.
The concept of this blogshop would be based on my research of Advertising and social trends of the Web 2.0. I have already begun drafting some ideas at this point. My outcome would most likely be the website where the blogshop resides; and some viral ads for the blogshop.
These are some rough sketches for my current idea. To draw the audience back continually, they should have a reason for more than just clothing. I suggest the idea of selling the clothes within a photoblog drama series, reversing the traditional story within the fashion photoshoot that we see in magazines, to the clothes within the drama series.
My project will also involve a Business Plan,Social network plan, Order forms, photoshoots, storyboarding.
This is an ongoing project and may be subject to change at any stage.
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Thanks for the OMG!s