Advertising & Blogs: Steal my Ideas!

*Media Planning Guide Malaysia 2014 2011-2013 Market Share by Publishers Blu Inc Media - 40% Group Majalah Karangkraf 23% Nanyang Press 12.8% Catcha Publishing 7% Astro Digital Publications 6% Others- 11.2% Magazine Ad Revenue FY 2013 Top Gear - RM 3,776,794 In Trend - RM 2,329,800 Feminine - RM10,898,100 Glam - RM 7,279,644 Marie Claire - RM4,881,359 Her World - RM 4,121,049 Female - RM 11,077,689 Nu You - RM 11,907783 Cleo - RM 7,001367 Harper's Bazaar Malaysia - RM 6,478,530 Juice - RM 3,398,900 Nona - RM 5,539,900 Mingguan Wanita - RM16,548,500 The Peak- Top TV Stations by percentage of audience share Astro - 45% TV3 - 24% 9TV - 8% 8TV - 6% TV2 - 6% NTV7 - 5%

Total 4.8 Million Copies Circulation breakdown by language 44.7% - Bahasa 28.6% -English 26.7% Chinese Top 5 List of Communication Media Channels By Circulation Sales in Kuala Lumpur, Malaysia. source: ABC Malaysia Top 5 English Newspapers The Sun - ( 304,727) The Star / The Sunday Star (289,362 / 292,225) New Straits Times/New Sunday Times (115,570 / 132,187) The Borneo Post (89,573) New Sabah Times  (21,251) The Edge (20,720) Top 5 Chinese Newspapers Sin Chew Daily ( 461,597) China Press   ( 244,059 ) Guang Ming    (113,378 ) See Hua Daily   (95,325 ) Oriental Daily   (89,623 ) Top 5 Malay Newspapers  Harian Metro / Metro Ahad  (385,554 / 403,652 ) Utusan Malaysia / Mingguan Malaysia   (191,302 / 378,646 ) Kosmo/Kosmo Ahad                          (203,072 / 207,584 ) Berita Harian / Berita Minggu             (158,552 / 185,737 ) Top 5 Magazines Top 10 of Malaysia is available at the following bookstores:  • Borders  • MPH

Taken from Wikipedia Components of a media plan Define the marketing problem. Where is the business coming from and where is the potential for increased business? Does the ad need to reach everybody or only a select group of consumers? How often is the product used? How much product loyalty exists? Translate the marketing requirements into media objectives. Must the ad reach people in a wide area? Then mass media, like newspaper and radio, might work. If the target market is a select group in a defined geographic area, then direct mail could be best. Define a media solution by formulating media strategies. For example, the rule of thumb is that a print ad must run three times before it gets noticed. Radio advertising is most effective when run at certain times of the day or around certain programs, depending on what market is being reached. Advertising media includes Television ( TVC, television commercial) Radio Newspapers Magazines (consumer and trade) Outdoor bil