Advertising & Blogs: Steal my Ideas!

With the way people are responding to the latest Gillette ad, anyone would think “toxic masculinity” was a new term coined to shame men.   Gillette isn’t the first men’s brand to redefine its image, a process that actually started months before  the world went crazy this week over the shaving company’s new ad . from news.com.au  - ( https://www.news.com.au/lifestyle/beauty/for-men/why-mens-brands-tackling-toxic-masculinity-is-nothing-new/news-story/5ffadfa7859513b18883a2b09cc46f20 ) Coming from the perspective of Advertising & Branding, one of the basics in profiling your target market in a creative brief, is to define their demographic points to make assumptions. One critical factor is Gender. We see it in the marketplace display all the time, black & sporty designs for men, pink and floral miniatures for women. taken from packagingstrategies.com The industrial revolution created mass production of the same items, first, packaging was designed with ...

THE WORLD WE LIVE IN CLICK TO VIEW SAMPLE PAGES The World We Live In When I was a child, my mother made the best investment for my general knowledge by buying me the set of pictorial books. It was a framework of general knowledge presented as a series of imaginative questions, answered with animated visuals & charts, suitable for children of most ages. I believe the initial concepts shown in these books helped me absorb information quickly, then  organize any newly learnt information into broader themes discussed in the book. FIND ONLINE : https://www.librarything.com/work/13592826 I believe that these books had the added benefit of training the readers' Critical Thinking Skills, as  topics were always presented as a question rather than a definitive answer. It always led to even more questions. Finally the symbolism of the kid with the question mark T-shirt, asking Prof Grandpa about the many curiosities in his mind. This rhetoric kept me ...

THE SCIENCE OF SLEEP (From Royce's Footnotes) I have had the fruitful opportunity to receive a lecture on the technicalities of sleep, sponsored by my company, Tropicana Corporation Berhad. The speaker is also known as a sleep doctor, or sleep specialist, which can also be your GP or Ear, Nose & Throat specialist. There is also the American Board of Sleep Medicine - http://absm.org/  to understand a collective of Sleep scholars. R.E.M - Rapid Eye Movement There are 5 stages of REM sleep and we begin our sleep by entering heavier, uninterrupted sleep at the start and progress into longer alternating intervals of light REM sleep and Deep (Non-REM sleep). TOOLS OF THE TRADE (PSG) http://www.webmd.com/sleep-disorders/guide/polysomnogram EEG   (electroencephalogram) to measure and record  brain  wave activity EMG  (electromyogram) to record muscle activity such as face  twitches ,  teeth  grinding, and leg movements; i...

Total 4.8 Million Copies Circulation breakdown by language 44.7% - Bahasa 28.6% -English 26.7% Chinese Top 5 List of Communication Media Channels By Circulation Sales in Kuala Lumpur, Malaysia. source: ABC Malaysia Top 5 English Newspapers The Sun - ( 304,727) The Star / The Sunday Star (289,362 / 292,225) New Straits Times/New Sunday Times (115,570 / 132,187) The Borneo Post (89,573) New Sabah Times  (21,251) The Edge (20,720) Top 5 Chinese Newspapers Sin Chew Daily ( 461,597) China Press   ( 244,059 ) Guang Ming    (113,378 ) See Hua Daily   (95,325 ) Oriental Daily   (89,623 ) Top 5 Malay Newspapers  Harian Metro / Metro Ahad  (385,554 / 403,652 ) Utusan Malaysia / Mingguan Malaysia   (191,302 / 378,646 ) Kosmo/Kosmo Ahad                          (203,072 / 207,584 ) Berita Harian / Berita M...

Useful information on the American Advertising Industry 97% of 412 billion in movie budgets came from four large advertising companies which are WPP, Omnicom, Publicis and Interpublic. (remember to do more research on these Royce) Copyright issues advice from an attorney Rick Kurnitz: Fiction (film) Vs Fact (Documentary) then there is Faction, which is combining documentary and fiction, where you point out what is speculation and what is fact. Links to explore: http://carroll-trosclair.suite101.com/biggest-ad-agency-groups-a69081  Buyology.inc http://www.buyologyinc.com/

With the new Iphone apps and the world of portable technology coming up, I wondered how could I bend this little channel/platform to my advantage. Seeing that mobile coupons are not something new, and the advent of the Smartphones have taken hold of daily life, Can CLUMFF get a hold of the shares before it plummets into outdated-ness. Here's an interesting article I just read. http://gigaom.com/2010/03/12/are-mobile-coupons-finally-ready-for-prime-time/ I've also just downloaded mobiQpon and Sherpa coupons and a few others  ( http://www.mobilecoupons ) that I shall test out in this week, to learn how they currently work and also as a benchmark for the CLUMFF app to work towards. I will report my findings in a weeks time, giving a day to each discount app to get a feel for their system. Ideally I hope to achieve the interactivity of the Foursquare app, the addictiveness of Ebay and the communal support of traffic tracker app.

It sounds remarkably like the application on Facebook where users get to 'sell' and 'buy' their friends like some form of digital black market trade. However, the friends for sale implied here is the one offered by the marketing firm, Usocial. Friends and Followers should not be bought, is the message from Facebook. Connect only to those who want to connect to you and we will stop those companies who sell online friends. USocial is a web-marketing firm, operating form Australia, providing Facebook, Twitter and FrontPage marketing services. Their Facebook marketing service states "For an investment of only $197, we'll bring you 1,000 brand new targeted Facebook friends to your existing account, or we'll set up a new account for yourself or your business at no charge in order to deliver the targeted friends." USocial has package of buying 1000 to 100000 Twitter followers at varying price range. If such kinds of activities are allowed to run under the ban...

Never ignore the lessons of an Ad man. This makes working within the advertising industry a lot more beautiful. We are making new things familiar, and making familiar things new. That's something that I am going to remember for a long time.

This is so cool. based on your personal twitter feed, Volkswagen is able to pick out a car for you. There is probably keywords that it picks out based on how often it appears on your feed. you can try it for yourself : http://caseyshultz.com/vw-ad.php My result : I saw it pick out words like loves, family, christine, work. Perhaps the similarity to my name also plays a part? I must say it would influence my decision if I knew that a car was designed based on my values and character.

When we make a choice, we think we know what we're getting. We assume that our reasoning is fully capable of making the best choice. Wrong! this video by Dan Ariely demonstrates how default options can strongly affect our decision making. Having an uglier option may be the best option for a marketer. I believe the example Dan gives about the forms or the package deals can play a big part in "tricking" the target market into picking a favored option. I can see this being applied into something as simple as { Please tick the box if you do not want to receive newsletters - [ ] } I know it works because that's what Rmit's Student Union does. hahaha. We have nearly a full 100% that leaves that option unticked. Which explains the spam people :)

sounds like the tone of the microwave when the frozen meal is done. But it's actually the new search engine launched by Microsoft. Perhaps an attempt to fight against the big players like Google and Yahoo! 5 things about Bing: By Jesse Corbeil 1- Bing has already surpassed Yahoo! in search traffic According to Dublin-based StatCounter.com, Bing outstripped Yahoo! almost immediately after its launch to take the No. 2 search engine spot. Search engines being what they are, second place equalled 5.6% of the global market and 16% in the U.S., so we’re not talking about numbers that even scratched at Google’s dominance of the marketplace, but as far as strong starts go, Bing’s wasn’t bad. - 2- Bing wasn’t the only search engine to launch last week. So, it’s too bad for Microsoft’s busy little bees that they launched their “Google killer” into a field that has just had its paradigm shifted by not one, but two new sites: WolframAlpha and Google Squared. To be fair, both sites are far mor...

DOREY, S. S. A. M. E. (2006) 3G Marketing on the internet, Canada, Jim Hoskins. This is some information I've garnered from the book on 3G marketing. ClickZStats (http://www.clickz.com/stats) Click Z represents a huge collection of online statistics and research from many sources and on many categories including: Advertising/Marketing B2B Broadband Demographics Email/Spam Finance Search tools Software/IT Wireless and so on MarketingVOX Subscribe to newsletter for online marketing and e-marketing news Nielsen/Netratings Nielsen does vast market research and offers its findings for free. ________________________ Long Term planning and your website strategy. The difference is that some companies understand this is a long term medium with potential rather than having a website just because they think they should. Planning is a critical role in the success of your internet marketing strategy. Planning internet strategies in advance help you capitalize on the mainstream use of the Intern...

Here's a phenomena called one take, online video phenomenons, where a video is seemingly completely unedited making it seem like a whole lot more effort goes into getting it right for the raw film. Here's one with 47 MILLION hits and counting OK GO - Here It Goes Again. Two that pokes fun at advertising 14 Million views The Most viewed Youtube Video of Alltime strangely has the word Campaign in it. The Free Hugs Campaign

Reference: Blogwild! (Andy Wibbels) The age old desire to make money does not end at the cyberspace frontier. Using a blog to promote your own business and products is not a complex idea, and therein lies the very answer. A good strategy is a simple one. I like Andy's description of the blog as an ongoing survey; a conversation between your audience and your business. It brings the shop and its products into the comforts of their own home. The audience will let their guard down as they visited of their own will and do not have to worry about pesky sales promoters pushing the products down their throats. Get A Sponsor Blogs also allow one to get a sponsor. Wendy Cheng AKA www.xiaxue.blogspot.com gets heaps of stuff due to the high traffic of her blog. Get Hosted Ads Hosted ads such as BlogAds or Google Adsense can boost your income as well - www.blogads.com www.google.com/adsense Make Your Own Products You can even turn your ideas into custom made products, and order them from pl...

I will begin group meetings with my "company" tomorrow. We're currently looking at brand names that we want for the clothing line for the blog. The key words that will form the brand are Elegant, Confident, Affordable Target Market Psychographic Wants something elaborate but not too loud, Understated glamour, should be a little funky. Would wear to clubs, girls night out and dinner events. Competitors: These are a few screenshots of the competitors. So all that jazz right! They've got cool art direction and like all the right motifs for fashion. I've got my work cut out for me. Ok people, Do Not Go there and Shop okay! Competitors!! Competitors! HerVelvetVase.com Casual free sized clothes catered to Singaporean girls. ======================== Sputniklittle. Funky vintage style clothes with edgy art direction ======================== SchwingSchwing Mod casual, understated glam. reminds me of Witchery ======================== Project Muff Stit (from RMIT) Unique de...

Thanks MOM! finally, my mother's nosiness has paid off. After bothering a Kind Mr Gary Thompson, he's kindly given me a whole load of info on Marketing Statistics. The website - EMarketer.Com is really useful For Example - I find this might be potentially useful to my project - (Taken From the website) Facebook Audience Matures FEBRUARY 25, 2009 Acting like kids The faces on Facebook are looking older these days. Inside Facebook , an independent blog that reports on the Facebook platform, found that 45% of the social network’s US users are ages 26 and older, and nearly 25% are over age 34. In fact, women ages 55 and older are the fastest-growing demographic group on Facebook, with membership numbers up 175.3...

I believe that in the near future, computers and the internet will be able to simulate every detail of this world. I've been waiting for that time since I was a pre-teen. I think this is just a few years off. Imagine being able to create any type of object that is part of the virtual world as the AD itself! take Spores for example, the Creature creator by the makers of SIMS now allow you to create ur own race. http://www.spore.com/what Imagine creating M&M creatures? Or a Race of the Jolly Green Giants? Any mascots could actually exist now. Mermaids,Dragons,Angels and Hobbits won't just be mythical anymore.