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Fashion crashin

I will begin group meetings with my "company" tomorrow. We're currently looking at brand names that we want for the clothing line for the blog. The key words that will form the brand are

Elegant, Confident, Affordable


Target Market Psychographic
Wants something elaborate but not too loud, Understated glamour, should be a little funky. Would wear to clubs, girls night out and dinner events.

Competitors:
These are a few screenshots of the competitors. So all that jazz right! They've got cool art direction and like all the right motifs for fashion. I've got my work cut out for me.

Ok people, Do Not Go there and Shop okay! Competitors!! Competitors!
HerVelvetVase.com

Casual free sized clothes catered to Singaporean girls.
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Sputniklittle.

Funky vintage style clothes with edgy art direction
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SchwingSchwing
Mod casual, understated glam. reminds me of Witchery

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Project Muff Stit (from RMIT)

Unique designer wear, ready to wear and expensive. pro photoshoots

I've got lots of research to do on the behaviour of online fashion shoppers. Which I shall begin developing and surveying with polldaddy.com

OMG~somuch to do. Royce

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Thanks for the OMG!s

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