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Showing posts from August, 2009

The Production

Things have changed quite a bit and now I've begun on the production of my new project Basically, the presentations in class helped me get a better picture of my project outline The problem I'm investigating is essentially the age old advertising problem, which is getting the product to the audience. Under that problem is the subcategory of how advertising methods will be integrated into the webscape. How will it deal with the collapsing of categories and traditional hierarchy of roles. So I created a persona/character to be her own PR manager, advertiser and content generator. This is one of her sites that leads to all connected social networking platforms. http://ladylavidaloca.blogspot.com My project has definitely changed alot since the first term. After realizing that time constraints and partnership planning will take too long, I decided to change the project subject and product. Even though this has changed, I think the core investigation of how brand and identity can be

You Tube

After speaking with Adrian, I realized that my advertiser's training has become my hindrance. I've been looking at this as a one-off campaign once again rather than a practical lifetime investment. Now that I have to look more into the world of free advertising and social networking, building an online presence. I'm am going to gather a case studies from different social networking applications to learn a thing or two. Here's what's on the list YouTube YouTube : JumbaFund phenomenon http://www.youtube.com/user/JumbaFund Every month JumbaFund donates all the revenue earned from Youtube to a charity of your choice. Just by watching the videos on JumbaFund, you are raising money for the charity of the month. The charity of the month is nominated and voted by you the viewer. At the end of each month I allow viewers to nominate and vote for their favorite charity. The one with the most votes will receive all the profits that JumbaFund earned for the month. It is quite a