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The Production

Things have changed quite a bit and now I've begun on the production of my new project

Basically, the presentations in class helped me get a better picture of my project outline

The problem I'm investigating is essentially the age old advertising problem, which is getting the product to the audience.
Under that problem is the subcategory of how advertising methods will be integrated into the webscape. How will it deal with the collapsing of categories and traditional hierarchy of roles.

So I created a persona/character to be her own PR manager, advertiser and content generator.

This is one of her sites that leads to all connected social networking platforms.
http://ladylavidaloca.blogspot.com

My project has definitely changed alot since the first term. After realizing that time constraints and partnership planning will take too long, I decided to change the project subject and product.

Even though this has changed, I think the core investigation of how brand and identity can become malleable and constantly changing ; how mass communication trends lean towards catering individuals as opposed to whole sectors is still what my project seeks to experiment with.

The most important lesson was the realization that this doesnt have to be a finished project. but an ongoing one that will continue to grow. i simply have to document the year's worth of work and decisions.

Good luck to the rest of you who are working hard on your projects.

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