Skip to main content

The Production

Things have changed quite a bit and now I've begun on the production of my new project

Basically, the presentations in class helped me get a better picture of my project outline

The problem I'm investigating is essentially the age old advertising problem, which is getting the product to the audience.
Under that problem is the subcategory of how advertising methods will be integrated into the webscape. How will it deal with the collapsing of categories and traditional hierarchy of roles.

So I created a persona/character to be her own PR manager, advertiser and content generator.

This is one of her sites that leads to all connected social networking platforms.
http://ladylavidaloca.blogspot.com

My project has definitely changed alot since the first term. After realizing that time constraints and partnership planning will take too long, I decided to change the project subject and product.

Even though this has changed, I think the core investigation of how brand and identity can become malleable and constantly changing ; how mass communication trends lean towards catering individuals as opposed to whole sectors is still what my project seeks to experiment with.

The most important lesson was the realization that this doesnt have to be a finished project. but an ongoing one that will continue to grow. i simply have to document the year's worth of work and decisions.

Good luck to the rest of you who are working hard on your projects.

Comments

Popular posts from this blog

Selling "Toxic Masculinity" in Branding

With the way people are responding to the latest Gillette ad, anyone would think “toxic masculinity” was a new term coined to shame men.   Gillette isn’t the first men’s brand to redefine its image, a process that actually started months before  the world went crazy this week over the shaving company’s new ad . from news.com.au  - ( https://www.news.com.au/lifestyle/beauty/for-men/why-mens-brands-tackling-toxic-masculinity-is-nothing-new/news-story/5ffadfa7859513b18883a2b09cc46f20 ) Coming from the perspective of Advertising & Branding, one of the basics in profiling your target market in a creative brief, is to define their demographic points to make assumptions. One critical factor is Gender. We see it in the marketplace display all the time, black & sporty designs for men, pink and floral miniatures for women. taken from packagingstrategies.com The industrial revolution created mass production of the same items, first, packaging was designed with a focus to hig

How to write a Media Plan

Taken from Wikipedia Components of a media plan Define the marketing problem. Where is the business coming from and where is the potential for increased business? Does the ad need to reach everybody or only a select group of consumers? How often is the product used? How much product loyalty exists? Translate the marketing requirements into media objectives. Must the ad reach people in a wide area? Then mass media, like newspaper and radio, might work. If the target market is a select group in a defined geographic area, then direct mail could be best. Define a media solution by formulating media strategies. For example, the rule of thumb is that a print ad must run three times before it gets noticed. Radio advertising is most effective when run at certain times of the day or around certain programs, depending on what market is being reached. Advertising media includes Television ( TVC, television commercial) Radio Newspapers Magazines (consumer and trade) Outdoor bil

Science of Sleep - Lessons of Royce

THE SCIENCE OF SLEEP (From Royce's Footnotes) I have had the fruitful opportunity to receive a lecture on the technicalities of sleep, sponsored by my company, Tropicana Corporation Berhad. The speaker is also known as a sleep doctor, or sleep specialist, which can also be your GP or Ear, Nose & Throat specialist. There is also the American Board of Sleep Medicine - http://absm.org/  to understand a collective of Sleep scholars. R.E.M - Rapid Eye Movement There are 5 stages of REM sleep and we begin our sleep by entering heavier, uninterrupted sleep at the start and progress into longer alternating intervals of light REM sleep and Deep (Non-REM sleep). TOOLS OF THE TRADE (PSG) http://www.webmd.com/sleep-disorders/guide/polysomnogram EEG   (electroencephalogram) to measure and record  brain  wave activity EMG  (electromyogram) to record muscle activity such as face  twitches ,  teeth  grinding, and leg movements; it also helps in determining the pre