Advertising & Blogs: Steal my Ideas!

With the way people are responding to the latest Gillette ad, anyone would think “toxic masculinity” was a new term coined to shame men.   Gillette isn’t the first men’s brand to redefine its image, a process that actually started months before  the world went crazy this week over the shaving company’s new ad . from news.com.au  - ( https://www.news.com.au/lifestyle/beauty/for-men/why-mens-brands-tackling-toxic-masculinity-is-nothing-new/news-story/5ffadfa7859513b18883a2b09cc46f20 ) Coming from the perspective of Advertising & Branding, one of the basics in profiling your target market in a creative brief, is to define their demographic points to make assumptions. One critical factor is Gender. We see it in the marketplace display all the time, black & sporty designs for men, pink and floral miniatures for women. taken from packagingstrategies.com The industrial revolution created mass production of the same items, first, packaging was designed with ...

THE WORLD WE LIVE IN CLICK TO VIEW SAMPLE PAGES The World We Live In When I was a child, my mother made the best investment for my general knowledge by buying me the set of pictorial books. It was a framework of general knowledge presented as a series of imaginative questions, answered with animated visuals & charts, suitable for children of most ages. I believe the initial concepts shown in these books helped me absorb information quickly, then  organize any newly learnt information into broader themes discussed in the book. FIND ONLINE : https://www.librarything.com/work/13592826 I believe that these books had the added benefit of training the readers' Critical Thinking Skills, as  topics were always presented as a question rather than a definitive answer. It always led to even more questions. Finally the symbolism of the kid with the question mark T-shirt, asking Prof Grandpa about the many curiosities in his mind. This rhetoric kept me ...

THE SCIENCE OF SLEEP (From Royce's Footnotes) I have had the fruitful opportunity to receive a lecture on the technicalities of sleep, sponsored by my company, Tropicana Corporation Berhad. The speaker is also known as a sleep doctor, or sleep specialist, which can also be your GP or Ear, Nose & Throat specialist. There is also the American Board of Sleep Medicine - http://absm.org/  to understand a collective of Sleep scholars. R.E.M - Rapid Eye Movement There are 5 stages of REM sleep and we begin our sleep by entering heavier, uninterrupted sleep at the start and progress into longer alternating intervals of light REM sleep and Deep (Non-REM sleep). TOOLS OF THE TRADE (PSG) http://www.webmd.com/sleep-disorders/guide/polysomnogram EEG   (electroencephalogram) to measure and record  brain  wave activity EMG  (electromyogram) to record muscle activity such as face  twitches ,  teeth  grinding, and leg movements; i...

*Media Planning Guide Malaysia 2014 2011-2013 Market Share by Publishers Blu Inc Media - 40% Group Majalah Karangkraf 23% Nanyang Press 12.8% Catcha Publishing 7% Astro Digital Publications 6% Others- 11.2% Magazine Ad Revenue FY 2013 Top Gear - RM 3,776,794 In Trend - RM 2,329,800 Feminine - RM10,898,100 Glam - RM 7,279,644 Marie Claire - RM4,881,359 Her World - RM 4,121,049 Female - RM 11,077,689 Nu You - RM 11,907783 Cleo - RM 7,001367 Harper's Bazaar Malaysia - RM 6,478,530 Juice - RM 3,398,900 Nona - RM 5,539,900 Mingguan Wanita - RM16,548,500 The Peak- Top TV Stations by percentage of audience share Astro - 45% TV3 - 24% 9TV - 8% 8TV - 6% TV2 - 6% NTV7 - 5%

Taken from Wikipedia Components of a media plan Define the marketing problem. Where is the business coming from and where is the potential for increased business? Does the ad need to reach everybody or only a select group of consumers? How often is the product used? How much product loyalty exists? Translate the marketing requirements into media objectives. Must the ad reach people in a wide area? Then mass media, like newspaper and radio, might work. If the target market is a select group in a defined geographic area, then direct mail could be best. Define a media solution by formulating media strategies. For example, the rule of thumb is that a print ad must run three times before it gets noticed. Radio advertising is most effective when run at certain times of the day or around certain programs, depending on what market is being reached. Advertising media includes Television ( TVC, television commercial) Radio Newspapers Magazines (consumer and trade) Outdoor bil...

Well here's the reality businesses on average 90% fail within the first 2 years means that, you have to start 10 businesses and only 1 will be successful i didnt make this up, u can search the stats yourself being a boss is not easy especially if u start the company urself there is always Production / Management / Sales;  three big essential foundation for a business If the business were say, Website Design Agency like mine = Production is the designer's expertise, they must be able to produce anything the business needs. Management needs to take care of all admin, documentation and staff + budgets Sales would be the advertising, marketing and customer service + Feedback usually a company needs these 3 experts as the directors to function. Unless you are capable of doing all 1:18am Royce Tan In order to be capable of doing all, you need to have the experience. meaning t...

According to the BBC, playing Sudoku or taking a shower with your eyes closed can make you up to 40% cleverer. Brain exercises can make us 40% smarter in just a week! BBC created a programme that combined healthy eating, physical activity, sound sleep and mental stimulation for the study. This is the programme they created : THE GET SMARTER GUIDE! ooh SAT = Brush your teeth with your 'Other' hand, and take a shower with you eyes closed. SUN= Do a crossword or Sudoku in the papers and take a walk MON= Have oily fish such as Salmon or Tuna for dinner, and cycle or walk to work. TUES= Select unfamiliar words from the dictionary and work them into a ubiquitous conversation. (I just tried it) WED= Do Yoga, pilates or a meditation class. Talk to a stranger THURS= Take a different route to work, Watch Brainteaser (what's that?) FRI = Avoid Caffeine or alcohol, memorise shopping list. Hmm, seems like pretty simple list of things to do. I wonder if playing bejeweled ...

Reference: Blogwild! (Andy Wibbels) The age old desire to make money does not end at the cyberspace frontier. Using a blog to promote your own business and products is not a complex idea, and therein lies the very answer. A good strategy is a simple one. I like Andy's description of the blog as an ongoing survey; a conversation between your audience and your business. It brings the shop and its products into the comforts of their own home. The audience will let their guard down as they visited of their own will and do not have to worry about pesky sales promoters pushing the products down their throats. Get A Sponsor Blogs also allow one to get a sponsor. Wendy Cheng AKA www.xiaxue.blogspot.com gets heaps of stuff due to the high traffic of her blog. Get Hosted Ads Hosted ads such as BlogAds or Google Adsense can boost your income as well - www.blogads.com www.google.com/adsense Make Your Own Products You can even turn your ideas into custom made products, and order them from pl...

I love the title of the book I'm reading now." BlogWild!" by Andy Wibbels. A guide for small business blogging. I totally agree with the authors view on how beneficial a blog is. I should redouble my efforts onto this blog. Here are some gleanings from my readings: Notable blogospheres www.blogdex.net www.icerocket.com www.blogpulse.com www.technorati.com To search specific topics within the blogosphere, there are these search engines: www.blogwise.com www.blogarama.com www.globeofblogs.com I think my project has shifted towards a marketing perspective since I last looked at it carefully. it currently looks like a project with the title "How to standout from other small businesses using a blog platform." except, the title would be a lot shorter and catchier. Since trying to organize and timeline my whole project, I realise I'm not too bad a planner, but I'm not a good follower of plans. I like to to handle tasks randomly, as I get the motivation for it....

My eyes are now open to so many different ways of approaching research methods. Firstly, I looked to Wikipedia and its definition of Research Methods "The goal of the research process is to produce new knowledge, which takes three main forms (although, as previously discussed, the boundaries between them may be fuzzy): Exploratory research, which structures and identifies new problems Constructive research, which develops solutions to a problem Empirical research, which tests the feasibility of a solution using empirical evidence The research room at the New York Public Library, an example of secondary research in progress. Research can also fall into two distinct types: Primary research Secondary research Research is often conducted using the hourglass model Structure of Research[1]. The hourglass model starts with a broad spectrum for research, focusing in on the required information through the methodology of the project (like the neck of the hourglass), then expands the resear...

To me, PBL or Problem Based Learning , Is like figuring out how the microscope works before using it to study the microscopic life on the slide. It is difficult and demands a lot of hardwork. In both the reading that Adrian gave to me and Adrian's talk itself, I discovered that both indicated that learning should involve a shift of paradigm. Adrian called it horizon of understanding . I call it paradigm . Solving any problem should involve a paradigm shift, which should improve oneself by allowing a self-awareness during the shift ; We see where we once were and where we are now. Since improvement of oneself is a subjective evaluation, One needs to realize how solving the problem has changed oneself rather than just the subject. In my reading, the writer describes that a designer's task is problem-solving. He goes on to describe how it happens in three stages Problem Stating Problem resolution processes The resolution that is the consequences of these processes. Archer (the au...