Reference: Blogwild! (Andy Wibbels)
The age old desire to make money does not end at the cyberspace frontier. Using a blog to promote your own business and products is not a complex idea, and therein lies the very answer. A good strategy is a simple one.
I like Andy's description of the blog as an ongoing survey; a conversation between your audience and your business. It brings the shop and its products into the comforts of their own home. The audience will let their guard down as they visited of their own will and do not have to worry about pesky sales promoters pushing the products down their throats.
Get A Sponsor
Blogs also allow one to get a sponsor. Wendy Cheng AKA www.xiaxue.blogspot.com gets heaps of stuff due to the high traffic of her blog.
Get Hosted Ads
Hosted ads such as BlogAds or Google Adsense can boost your income as well - www.blogads.com www.google.com/adsense
Make Your Own Products
You can even turn your ideas into custom made products, and order them from places like Cafepress and Lulu. or just buy the materials, make them by hand and open and ebay store.
There's more than one way to skin a cat, so obviously, there's lots of ways to do this. Just keep it current and unique.
The other thing to consider before doing this is :
Personality and Professionalism.
...or in some cases, one or the other. Some people get really personal with their blogs, which would attract a certain type of crowd. And if you're too clinical with your audience, they might just click on that "close" button at the top.
As I've heard from an Advertising veteran, always begin with the target market in mind. Write as you want others to listen, with an open heart and mind, and with interest.
To be safe, you'll want to check out this overview of ethical and legal boundaries a blogger should avoid. Legal Guide for Bloggers
The age old desire to make money does not end at the cyberspace frontier. Using a blog to promote your own business and products is not a complex idea, and therein lies the very answer. A good strategy is a simple one.
I like Andy's description of the blog as an ongoing survey; a conversation between your audience and your business. It brings the shop and its products into the comforts of their own home. The audience will let their guard down as they visited of their own will and do not have to worry about pesky sales promoters pushing the products down their throats.
Get A Sponsor
Blogs also allow one to get a sponsor. Wendy Cheng AKA www.xiaxue.blogspot.com gets heaps of stuff due to the high traffic of her blog.
Get Hosted Ads
Hosted ads such as BlogAds or Google Adsense can boost your income as well - www.blogads.com www.google.com/adsense
Make Your Own Products
You can even turn your ideas into custom made products, and order them from places like Cafepress and Lulu. or just buy the materials, make them by hand and open and ebay store.
There's more than one way to skin a cat, so obviously, there's lots of ways to do this. Just keep it current and unique.
The other thing to consider before doing this is :
Personality and Professionalism.
...or in some cases, one or the other. Some people get really personal with their blogs, which would attract a certain type of crowd. And if you're too clinical with your audience, they might just click on that "close" button at the top.
As I've heard from an Advertising veteran, always begin with the target market in mind. Write as you want others to listen, with an open heart and mind, and with interest.
To be safe, you'll want to check out this overview of ethical and legal boundaries a blogger should avoid. Legal Guide for Bloggers
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Thanks for the OMG!s