Advertising & Blogs: Steal my Ideas!

Total 4.8 Million Copies Circulation breakdown by language 44.7% - Bahasa 28.6% -English 26.7% Chinese Top 5 List of Communication Media Channels By Circulation Sales in Kuala Lumpur, Malaysia. source: ABC Malaysia Top 5 English Newspapers The Sun - ( 304,727) The Star / The Sunday Star (289,362 / 292,225) New Straits Times/New Sunday Times (115,570 / 132,187) The Borneo Post (89,573) New Sabah Times  (21,251) The Edge (20,720) Top 5 Chinese Newspapers Sin Chew Daily ( 461,597) China Press   ( 244,059 ) Guang Ming    (113,378 ) See Hua Daily   (95,325 ) Oriental Daily   (89,623 ) Top 5 Malay Newspapers  Harian Metro / Metro Ahad  (385,554 / 403,652 ) Utusan Malaysia / Mingguan Malaysia   (191,302 / 378,646 ) Kosmo/Kosmo Ahad                          (203,072 / 207,584 ) Berita Harian / Berita M...

For purposes of seeking a supervisor, I shall now attempt to organize my project description in a cohesive manner. My initial topic to explore was Advertising in the Web 2.0, however, this would be irrelevant if there were no context to visualize it in. Therefore, it is fortunate that I have a group who wish to start a small business of their own, which would consequently become my honours project. The project would be a fashion retail store set up within the blogosphere. The main target market that my 'partners' wish to use are middle to upper class female university students, or of ages 16- 25. My job would be helping them out with the branding, and advertising of this blogshop. The concept of this blogshop would be based on my research of Advertising and social trends of the Web 2.0. I have already begun drafting some ideas at this point. My outcome would most likely be the website where the blogshop resides; and some viral ads for the blogshop. These are some rough sketches...