Advertising & Blogs: Steal my Ideas!

With the way people are responding to the latest Gillette ad, anyone would think “toxic masculinity” was a new term coined to shame men.   Gillette isn’t the first men’s brand to redefine its image, a process that actually started months before  the world went crazy this week over the shaving company’s new ad . from news.com.au  - ( https://www.news.com.au/lifestyle/beauty/for-men/why-mens-brands-tackling-toxic-masculinity-is-nothing-new/news-story/5ffadfa7859513b18883a2b09cc46f20 ) Coming from the perspective of Advertising & Branding, one of the basics in profiling your target market in a creative brief, is to define their demographic points to make assumptions. One critical factor is Gender. We see it in the marketplace display all the time, black & sporty designs for men, pink and floral miniatures for women. taken from packagingstrategies.com The industrial revolution created mass production of the same items, first, packaging was designed with ...

THE WORLD WE LIVE IN CLICK TO VIEW SAMPLE PAGES The World We Live In When I was a child, my mother made the best investment for my general knowledge by buying me the set of pictorial books. It was a framework of general knowledge presented as a series of imaginative questions, answered with animated visuals & charts, suitable for children of most ages. I believe the initial concepts shown in these books helped me absorb information quickly, then  organize any newly learnt information into broader themes discussed in the book. FIND ONLINE : https://www.librarything.com/work/13592826 I believe that these books had the added benefit of training the readers' Critical Thinking Skills, as  topics were always presented as a question rather than a definitive answer. It always led to even more questions. Finally the symbolism of the kid with the question mark T-shirt, asking Prof Grandpa about the many curiosities in his mind. This rhetoric kept me ...

THE SCIENCE OF SLEEP (From Royce's Footnotes) I have had the fruitful opportunity to receive a lecture on the technicalities of sleep, sponsored by my company, Tropicana Corporation Berhad. The speaker is also known as a sleep doctor, or sleep specialist, which can also be your GP or Ear, Nose & Throat specialist. There is also the American Board of Sleep Medicine - http://absm.org/  to understand a collective of Sleep scholars. R.E.M - Rapid Eye Movement There are 5 stages of REM sleep and we begin our sleep by entering heavier, uninterrupted sleep at the start and progress into longer alternating intervals of light REM sleep and Deep (Non-REM sleep). TOOLS OF THE TRADE (PSG) http://www.webmd.com/sleep-disorders/guide/polysomnogram EEG   (electroencephalogram) to measure and record  brain  wave activity EMG  (electromyogram) to record muscle activity such as face  twitches ,  teeth  grinding, and leg movements; i...

*Media Planning Guide Malaysia 2014 2011-2013 Market Share by Publishers Blu Inc Media - 40% Group Majalah Karangkraf 23% Nanyang Press 12.8% Catcha Publishing 7% Astro Digital Publications 6% Others- 11.2% Magazine Ad Revenue FY 2013 Top Gear - RM 3,776,794 In Trend - RM 2,329,800 Feminine - RM10,898,100 Glam - RM 7,279,644 Marie Claire - RM4,881,359 Her World - RM 4,121,049 Female - RM 11,077,689 Nu You - RM 11,907783 Cleo - RM 7,001367 Harper's Bazaar Malaysia - RM 6,478,530 Juice - RM 3,398,900 Nona - RM 5,539,900 Mingguan Wanita - RM16,548,500 The Peak- Top TV Stations by percentage of audience share Astro - 45% TV3 - 24% 9TV - 8% 8TV - 6% TV2 - 6% NTV7 - 5%

Well here's the reality businesses on average 90% fail within the first 2 years means that, you have to start 10 businesses and only 1 will be successful i didnt make this up, u can search the stats yourself being a boss is not easy especially if u start the company urself there is always Production / Management / Sales;  three big essential foundation for a business If the business were say, Website Design Agency like mine = Production is the designer's expertise, they must be able to produce anything the business needs. Management needs to take care of all admin, documentation and staff + budgets Sales would be the advertising, marketing and customer service + Feedback usually a company needs these 3 experts as the directors to function. Unless you are capable of doing all 1:18am Royce Tan In order to be capable of doing all, you need to have the experience. meaning t...