Advertising & Blogs: Steal my Ideas!

Well here's the reality businesses on average 90% fail within the first 2 years means that, you have to start 10 businesses and only 1 will be successful i didnt make this up, u can search the stats yourself being a boss is not easy especially if u start the company urself there is always Production / Management / Sales;  three big essential foundation for a business If the business were say, Website Design Agency like mine = Production is the designer's expertise, they must be able to produce anything the business needs. Management needs to take care of all admin, documentation and staff + budgets Sales would be the advertising, marketing and customer service + Feedback usually a company needs these 3 experts as the directors to function. Unless you are capable of doing all 1:18am Royce Tan In order to be capable of doing all, you need to have the experience. meaning t...

With the new Iphone apps and the world of portable technology coming up, I wondered how could I bend this little channel/platform to my advantage. Seeing that mobile coupons are not something new, and the advent of the Smartphones have taken hold of daily life, Can CLUMFF get a hold of the shares before it plummets into outdated-ness. Here's an interesting article I just read. http://gigaom.com/2010/03/12/are-mobile-coupons-finally-ready-for-prime-time/ I've also just downloaded mobiQpon and Sherpa coupons and a few others  ( http://www.mobilecoupons ) that I shall test out in this week, to learn how they currently work and also as a benchmark for the CLUMFF app to work towards. I will report my findings in a weeks time, giving a day to each discount app to get a feel for their system. Ideally I hope to achieve the interactivity of the Foursquare app, the addictiveness of Ebay and the communal support of traffic tracker app.

Hey guys, After 6 months out in the wild wild world, I've finally found a proper outlet to funnel most of my research and ideas into. I remember researching the ideas of small networks taking over large monolithic top-down message structures, the trend of how niche markets will eventually be the aim for advertisers rather than mainstream marketing. We are moving away from 'how many' are watching our advertisements and have already entered the 'which groups' are watching them. Based on the idea of creating a subject where others can gravitate towards, 8 partners and myself have started a company called CLUMFF. CLUMFF is targeted at the Pan-Asian community within Melbourne. The industry we're tapping into is the entertainment industry. The idea of linking the subject to both an interest and a geographical location would seem to be contrasting points. From what I remember, Clay Shirky argued that by giving the tools to web-surfers, we essentially let everyo...

According to the BBC, playing Sudoku or taking a shower with your eyes closed can make you up to 40% cleverer. Brain exercises can make us 40% smarter in just a week! BBC created a programme that combined healthy eating, physical activity, sound sleep and mental stimulation for the study. This is the programme they created : THE GET SMARTER GUIDE! ooh SAT = Brush your teeth with your 'Other' hand, and take a shower with you eyes closed. SUN= Do a crossword or Sudoku in the papers and take a walk MON= Have oily fish such as Salmon or Tuna for dinner, and cycle or walk to work. TUES= Select unfamiliar words from the dictionary and work them into a ubiquitous conversation. (I just tried it) WED= Do Yoga, pilates or a meditation class. Talk to a stranger THURS= Take a different route to work, Watch Brainteaser (what's that?) FRI = Avoid Caffeine or alcohol, memorise shopping list. Hmm, seems like pretty simple list of things to do. I wonder if playing bejeweled ...

Finally I've found my glasses. before this, I felt like I've been looking at my project outcome through a haze. With the last discussion between a few friends, I now have a rather clear idea... I get the same feeling when I've lost my glasses and finally found them again. I will be working on a fashion reseller's blog as my project. Basically, this is rather popular in South-east asian countries such as Malaysia and Singapore. As far as I know, it isn't adopted here. A fashion reseller's blog is to sell clothing through a blog, which would fit my advertising on the Web 2.0 project. This also helps me to clearly imagine an outcome of my project. Of course, now I'll have to come up with tedious business plans and branding solutions. But I'm just so glad to have the goal within sight now. here are some links that I've gathered from friends for reference. Existing Fashion Reseller Blogs. Malaysia www.sashavintage.blogspot.com http://morooom.wordpress.co...

Upon speaking with my friends about my Project. Advertising in the Web 3.0 (note to self - catchier title needed) My friend suggested that I do an experiment using Second Life and all that. perhaps documenting the reactions of others. We also had a debate on how sure I am that everyone will be using the virtual world in the future. Second Life was said to take the world by storm..but has since only made ripples amongst gamers. This brought on the discussion of trends. Remember? : MIRC came then came ICQ (the annoying Uh-Oh~!) , then came MSN and Yahoo Messenger. Skype and other messenging services, seem to suggest constant waves of technology and programs. Friendster to Myspace to Facebook. I may have to work on advertising that is immune to communication evolution. I think I can crossreference this with literal evolution of species in Nature. how certain traits survive hostile environments. (a lot to work on) In the meanwhile, these are some pictures from Second Life. Meet the Lady A...

Its already the mid of first term. omg. And things, rather than calming down, seem to be speeding up. Thankfully, the theory-based subject - Communication Revolutions, is catching my fancy. I started out feeling so out of my depth with this subject. However, as it went on, I began to see the link between this subject and the Honours project. They both involve thinking in the abstract domain. I find myself recognizing the train of thought I used to have as a child. 'How can the thoughts of a child be the same as an Honours student?' Is what you might ask; Well, just like when you first experienced the world in your younger years, You had no conception of categorizations, of subjects, of what should be labeled as logical, and what constitutes as artistic. The world was one big formless blob and everything was interlinked in your mind. Teachers were in the same category as creatures. Candy was the same as Pills. Communication Revolutions requires such a mind. Looking at things wit...

What problem am I beginning from? My Problem is the trend of the Advertising industry in the future, will soon divide target markets into such small sections that eventually, it will become customized for each individual. I foresee an era of ads that are different for every person. I theorize that, just like the evolution of any species, when a species specializes too much, it breeds weakness. Therefore, I think that advertising will begin to divide communities and encourage selfish individualism. 2.What existing research in how to do this (methods/practice)? *After looking at some of the research methods available. I find I will begin from a sort of Poetic research and then nail down the project with action research. Since advertising is all about interacting with the community, this is the most appropriate method. 3.What existing research in the content area? *There are so much prior research in this area, I am still taking time to filter through this area. more research into the are...

WHAT ToPic To Pick FOR HONOURS? When it comes to picking a single idea for myself. I find it comparable to picking a single grain of sand out of a bowl of salt. I think I shall employ a technique I use a lot. Which I call the " Brainsplatter " throwing all my thoughts out across the table and then coming back to edit them. IDEA 1: The Counter-Trend. research on all the past & coming advertising trends, then do a project based on the direct opposite of those trends; then measure the response. Is it true that every Action has a reaction? If so, then a trend would evoke the rise of a opposite trend- a counter-trend? IDEA 2: Advertising in WEB 3.0 The future of the internet will be more than interactive. It would practically run our lives for us. How can one advertise to increasingly selective target audiences, granted the power to choose their media? Will advertising become a form of money? Read an advert, earn an item? Will QR Codes be the new tattoos? (Idea spin off - Ad i...