Hey guys, After 6 months out in the wild wild world, I've finally found a proper outlet to funnel most of my research and ideas into.
I remember researching the ideas of small networks taking over large monolithic top-down message structures, the trend of how niche markets will eventually be the aim for advertisers rather than mainstream marketing.
We are moving away from 'how many' are watching our advertisements and have already entered the 'which groups' are watching them.
Based on the idea of creating a subject where others can gravitate towards, 8 partners and myself have started a company called CLUMFF. CLUMFF is targeted at the Pan-Asian community within Melbourne. The industry we're tapping into is the entertainment industry. The idea of linking the subject to both an interest and a geographical location would seem to be contrasting points.
From what I remember, Clay Shirky argued that by giving the tools to web-surfers, we essentially let everyone do the dirty job for us without lifting a finger. Readers bound by their interest will continuously contribute.
On the other hand, the web is supposed to break down geographical barriers (i.e. anyone anywhere can submit) but by focusing on Melbourne as the location and physical placement of the subject, I hope it is once again creating the niche community rather than a limiting of readers.
Anyway. this is the Result.
I remember researching the ideas of small networks taking over large monolithic top-down message structures, the trend of how niche markets will eventually be the aim for advertisers rather than mainstream marketing.
We are moving away from 'how many' are watching our advertisements and have already entered the 'which groups' are watching them.
Based on the idea of creating a subject where others can gravitate towards, 8 partners and myself have started a company called CLUMFF. CLUMFF is targeted at the Pan-Asian community within Melbourne. The industry we're tapping into is the entertainment industry. The idea of linking the subject to both an interest and a geographical location would seem to be contrasting points.
From what I remember, Clay Shirky argued that by giving the tools to web-surfers, we essentially let everyone do the dirty job for us without lifting a finger. Readers bound by their interest will continuously contribute.
On the other hand, the web is supposed to break down geographical barriers (i.e. anyone anywhere can submit) but by focusing on Melbourne as the location and physical placement of the subject, I hope it is once again creating the niche community rather than a limiting of readers.
Anyway. this is the Result.
Comments
Post a Comment
Thanks for the OMG!s