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OMGquestions!

  1. What problem am I beginning from?

My Problem is the trend of the Advertising industry in the future, will soon divide target markets into such small sections that eventually, it will become customized for each individual.
I foresee an era of ads that are different for every person.
I theorize that, just like the evolution of any species, when a species specializes too much, it breeds weakness. Therefore, I think that advertising will begin to divide communities and encourage selfish individualism.

2.What existing research in how to do this (methods/practice)?
*After looking at some of the research methods available. I find I will begin from a sort of Poetic research and then nail down the project with action research. Since advertising is all about interacting with the community, this is the most appropriate method.

3.What existing research in the content area?
*There are so much prior research in this area, I am still taking time to filter through this area. more research into the area of those in authority of the Advertising within the Web 3.0

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Thanks for the OMG!s

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