Advertising & Blogs: Steal my Ideas!

Hey guys, After 6 months out in the wild wild world, I've finally found a proper outlet to funnel most of my research and ideas into. I remember researching the ideas of small networks taking over large monolithic top-down message structures, the trend of how niche markets will eventually be the aim for advertisers rather than mainstream marketing. We are moving away from 'how many' are watching our advertisements and have already entered the 'which groups' are watching them. Based on the idea of creating a subject where others can gravitate towards, 8 partners and myself have started a company called CLUMFF. CLUMFF is targeted at the Pan-Asian community within Melbourne. The industry we're tapping into is the entertainment industry. The idea of linking the subject to both an interest and a geographical location would seem to be contrasting points. From what I remember, Clay Shirky argued that by giving the tools to web-surfers, we essentially let everyo...

Things have changed quite a bit and now I've begun on the production of my new project Basically, the presentations in class helped me get a better picture of my project outline The problem I'm investigating is essentially the age old advertising problem, which is getting the product to the audience. Under that problem is the subcategory of how advertising methods will be integrated into the webscape. How will it deal with the collapsing of categories and traditional hierarchy of roles. So I created a persona/character to be her own PR manager, advertiser and content generator. This is one of her sites that leads to all connected social networking platforms. http://ladylavidaloca.blogspot.com My project has definitely changed alot since the first term. After realizing that time constraints and partnership planning will take too long, I decided to change the project subject and product. Even though this has changed, I think the core investigation of how brand and identity can be...

Adrian has helped me focus my documentation for the Honours project which is a great relief to me. However, there is still the same amount of research and tasks to be done for the business. This is some of the new things I've been looking at but haven't had the time to process. Links of more types of fashion blogs : http://www.indiesin.com/catalog/ http://bonitochico.livejournal.com/ Also for my Social networking reference , I should find out more about the application Stumbleupon. My exploration into the world of Twitter intrigues me. How topics flow constantly from one board to another. It makes me wonder if it is possible to influence certain the trends in topics. Add me = www.twitter.com/roycetan On a side note, trying to spam & trick strangers into doing my survey is harder than I thought. my first try was to make myself sound friendly and unique by putting the title "You Are the Melbourne Fashion Fairy" but as usual, when others saw that it was from the emai...