With the way people are responding to the latest Gillette ad, anyone would think “toxic masculinity” was a new term coined to shame men. Gillette isn’t the first men’s brand to redefine its image, a process that actually started months before the world went crazy this week over the shaving company’s new ad . from news.com.au - ( https://www.news.com.au/lifestyle/beauty/for-men/why-mens-brands-tackling-toxic-masculinity-is-nothing-new/news-story/5ffadfa7859513b18883a2b09cc46f20 ) Coming from the perspective of Advertising & Branding, one of the basics in profiling your target market in a creative brief, is to define their demographic points to make assumptions. One critical factor is Gender. We see it in the marketplace display all the time, black & sporty designs for men, pink and floral miniatures for women. taken from packagingstrategies.com The industrial revolution created mass production of the same items, first, packaging was designed with a focus to hig