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You Tube

After speaking with Adrian, I realized that my advertiser's training has become my hindrance. I've been looking at this as a one-off campaign once again rather than a practical lifetime investment.
Now that I have to look more into the world of free advertising and social networking, building an online presence. I'm am going to gather a case studies from different social networking applications to learn a thing or two.

Here's what's on the list



YouTube
YouTube : JumbaFund phenomenon
http://www.youtube.com/user/JumbaFund
Every month JumbaFund donates all the revenue earned from Youtube to a charity of your choice. Just by watching the videos on JumbaFund, you are raising money for the charity of the month.

The charity of the month is nominated and voted by you the viewer. At the end of each month I allow viewers to nominate and vote for their favorite charity. The one with the most votes will receive all the profits that JumbaFund earned for the month.
It is quite a brilliant idea. Viewers watch his video and he earns money. I wondered how does this work and found out that You Tube has a partner program

Monetization (from Youtube Site)

As a YouTube partner, you will be able to share in revenue-generating opportunities.

  • Share revenue from relevant InVideo ads overlaid on your videos and banner ads running next to your videos to earn money
  • Participate in co-marketing & branded entertainment opportunities with top brand advertisers.
  • Utilize your own sales to sell your own ads.

It also had these statistics
  • YouTube is the number one video site on the internet and the 4th largest Internet destination in the world. (Nielsen NetRatings, December 2008)
  • YouTube attracted over 300 million unique video viewers across the world in December 2008. (Nielsen NetRatings, December 2008)
  • YouTube is the #2 Search engine in the world, after Google and before Yahoo! (comScore, October 2008)
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Thanks for the OMG!s

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