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3G marketing on the Internet

DOREY, S. S. A. M. E. (2006) 3G Marketing on the internet, Canada, Jim Hoskins.

This is some information I've garnered from the book on 3G marketing.

ClickZStats (http://www.clickz.com/stats)
Click Z represents a huge collection of online statistics and research from many sources and on many categories including:

  • Advertising/Marketing
  • B2B
  • Broadband
  • Demographics
  • Email/Spam
  • Finance
  • Search tools
  • Software/IT
  • Wireless and so on
MarketingVOX
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Nielsen/Netratings
Nielsen does vast market research and offers its findings for free.

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Long Term planning and your website strategy.
The difference is that some companies understand this is a long term medium with potential rather than having a website just because they think they should.

Planning is a critical role in the success of your internet marketing strategy. Planning internet strategies in advance help you capitalize on the mainstream use of the Internet. How we can execute each campaign.

It's not unrealistic for search Engine Exposure to represent 60 to 80 percent of the website's total traffic.

How do you plan an Internet strategy when the online world is changing constantly?
- Yes technology changes, but this does not affect only your Internet strategy, but every facet of your business. The best way to answer this is with another question :
How do you plan to grow your business?

Forecast to the best of your ability where your business will be in six months, one year and two years from now. The website and internet strategy should be flexible enough to grow with your business without having to start from scratch every time the business reaches a new milestone.

The key components should include:
  • Understanding Your Primary Online Objectives
  • Identifying your primary and secondary target market segments.
  • Having a clear understanding of what you're promoting on your site.
When setting an online objective, It's not enough to just say "Increased Revenue". It needs to be SMART. (Specific, Measurable, Achievable, Relevant and Timed)

Things like "To generate increased brand awareness by 20% in two months" is a much better goal.

"increase customer retention", "Provide increased customer service by providing the web users with more self-service tools and information" are also examples.

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Internet Marketing Techniques
We don't want just web traffic, but targeted traffic. We can do this with :
  • Search Engine- organic optimization
  • Linking strategy
  • Affiliate Marketing
  • RSS
  • Blogging
  • Podcasting/Videocasting
  • Mobile Marketing
  • Viral Marketing
  • Permission-based E-mail Marketing

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Thanks for the OMG!s

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