Bing

sounds like the tone of the microwave when the frozen meal is done.



But it's actually the new search engine launched by Microsoft. Perhaps an attempt to fight against the big players like Google and Yahoo!



5 things about Bing: By Jesse Corbeil

1- Bing has already surpassed Yahoo! in search traffic
According to Dublin-based StatCounter.com, Bing outstripped Yahoo! almost immediately after its launch to take the No. 2 search engine spot. Search engines being what they are, second place equalled 5.6% of the global market and 16% in the U.S., so we’re not talking about numbers that even scratched at Google’s dominance of the marketplace, but as far as strong starts go, Bing’s wasn’t bad. -


2- Bing wasn’t the only search engine to launch last week.

So, it’s too bad for Microsoft’s busy little bees that
they launched their “Google killer” into a field that has just had its paradigm
shifted by not one, but two new sites: WolframAlpha and Google Squared. To be
fair, both sites are far more likely to put butterflies in the stomach of geeks
than they are to move the masses into a new relationship with information.
However, the more press inches there are dedicated to WolframAlpha and Google
Squared, the less there are for Bing. And then there’s Google wave, which is
nothing like Bing, but rained on the Bing launch party by virtue of being
announced simultaneously.

3- Microsoft has already spent a lot to promote Bing

Microsoft sees Bing as something special; special enough, in fact, for a $100 million advertising campaign. For the rollout, MS tossed aside its usual admen at McCann in favor of JWT.That being said, the first TV spot, though quirky and poppy, is also messy and incomprehensible, so we’re not sure how much value MS is getting for all those dollars. Business Week’s Peter Burrows says that even the news of the ginormous budget has helped generate Bing buzz. And according to Advertising Age, a large budget for a national product rollout sits somewhere in the vicinity of $50 million, so it’s clear that MS really wants you to Bing where you’d usually , which brings us to…

4- Microsoft wants you to use “Bing” as a verb

OK, it’s clear that A) “Live Search” is just too boring and old-school a name for today’s market, and that; B) A totally re-jigged service usually does better with a totally re-jigged name, but Bing? Why not stick with the portal’s prerelease moniker, Kumo? Well, turns out that Microsoft’s bigwigs are looking at the use of “Bing” as a verb as one of their goals. And some would say that it’s the Holy Grail of search engine marketing.However, it’s really just a lousy choice to get your verb on with: Who wouldn’t feel mildly goofy telling a friend or a co-worker to Bing it?

5- Bing is just one of several big Microsoft ventures

they’ve been prepping Windows 7 for prime time. Microsoft engineers are apparently finishing up Win 7 development to get ready for the new OS’s launch this October. Early reports say that it’s going to be expensive as hell. We have also been led to believe that Windows Mobile 7 will be released at some point in the second half of 2009, though Motorola won’t commit to having the OS on its phones any sooner than 2010. This year’s E3 also saw the announcement that Last.fm will be coming to Xbox Live Gold subscribers later in the year. With all these developments coming down the pipe, it’s clear that Microsoft is working hard to keep all its eggs out of the same basket.

Looks like we're about to see a showdown. Bing Vs Google.

Could you please 'Bing' it...LOL

reference: http://au.askmen.com/entertainment/special_feature_300/364_bing-5-things-you-didnt-know.html