The Status on Stats!

Thanks MOM! finally, my mother's nosiness has paid off. After bothering a Kind Mr Gary Thompson, he's kindly given me a whole load of info on Marketing Statistics.

The website - EMarketer.Com is really useful

For Example - I find this might be potentially useful to my project - (Taken From the website)

Facebook Audience Matures
FEBRUARY 25, 2009

Acting like kids

The faces on Facebook are looking older these days.
Inside Facebook, an independent blog that reports on the Facebook platform, found that 45% of the social network’s US users are ages 26 and older, and nearly 25% are over age 34.
In fact, women ages 55 and older are the fastest-growing demographic group on Facebook, with membership numbers up 175.3% since the end of September 2008. The number of males in that age group grew 137.8% in the same period.

Are older adults using Facebook and other social networks differently from the 20-somethings who have been on the site since their college days?
For one thing, they don’t visit as often.
The JPMorgan “2008 Consumer Survey” found that 45% of social network users ages 34 to 49 logged in one to four times per month.

For more on this, click here > - Facebook Users mature

The thing is, Mr Gary will guide me in the ways of his company's product - IMPRO. A program that detects and counts how many people click on what links and collects that data for a certain company.

Definitely looking forward to working with him and getting to know more on this.

Comments

Selling "Toxic Masculinity" in Branding

With the way people are responding to the latest Gillette ad, anyone would think “toxic masculinity” was a new term coined to shame men. Gillette isn’t the first men’s brand to redefine its image, a process that actually started months before the world went crazy this week over the shaving company’s new ad . from news.com.au - ( https://www.news.com.au/lifestyle/beauty/for-men/why-mens-brands-tackling-toxic-masculinity-is-nothing-new/news-story/5ffadfa7859513b18883a2b09cc46f20 ) Coming from the perspective of Advertising & Branding, one of the basics in profiling your target market in a creative brief, is to define their demographic points to make assumptions. One critical factor is Gender. We see it in the marketplace display all the time, black & sporty designs for men, pink and floral miniatures for women. taken from packagingstrategies.com The industrial revolution created mass production of the same items, first, packaging was designed with a focus to hig

How to write a Media Plan

Taken from Wikipedia Components of a media plan Define the marketing problem. Where is the business coming from and where is the potential for increased business? Does the ad need to reach everybody or only a select group of consumers? How often is the product used? How much product loyalty exists? Translate the marketing requirements into media objectives. Must the ad reach people in a wide area? Then mass media, like newspaper and radio, might work. If the target market is a select group in a defined geographic area, then direct mail could be best. Define a media solution by formulating media strategies. For example, the rule of thumb is that a print ad must run three times before it gets noticed. Radio advertising is most effective when run at certain times of the day or around certain programs, depending on what market is being reached. Advertising media includes Television ( TVC, television commercial) Radio Newspapers Magazines (consumer and trade) Outdoor bil

The Evolving Urban City: Thriving Kuala Lumpur

The Evolving Urban Form: Kuala Lumpur A very well researched and presented article written by Wendell Cox 01/12/2013 It has very comprehensive graphs on the growth of Kuala Lumpur city, particularly useful for property investors that are seeking to understand geographical influences in property buying. I am currently writing an article for Mah Sing which aims to explain their purpose behind developments in the outer suburbs or outskirts of Greater KL. Finally moving towards a nation with progressive planning, I am glad that the fabled Wawasan 2020 may have achieved its influence in the minds of Malaysians.

Advertising & Blogs: Steal my Ideas!

Search This Blog