The Status on Stats!

Thanks MOM! finally, my mother's nosiness has paid off. After bothering a Kind Mr Gary Thompson, he's kindly given me a whole load of info on Marketing Statistics.

The website - EMarketer.Com is really useful

For Example - I find this might be potentially useful to my project - (Taken From the website)

Facebook Audience Matures

FEBRUARY 25, 2009

Acting like kids

The faces on Facebook are looking older these days.

Inside Facebook, an independent blog that reports on the Facebook platform, found that 45% of the social network’s US users are ages 26 and older, and nearly 25% are over age 34.

In fact, women ages 55 and older are the fastest-growing demographic group on Facebook, with membership numbers up 175.3% since the end of September 2008. The number of males in that age group grew 137.8% in the same period.

Are older adults using Facebook and other social networks differently from the 20-somethings who have been on the site since their college days?

For one thing, they don’t visit as often.

The JPMorgan “2008 Consumer Survey” found that 45% of social network users ages 34 to 49 logged in one to four times per month.

For more on this, click here > - Facebook Users mature

The thing is, Mr Gary will guide me in the ways of his company's product - IMPRO. A program that detects and counts how many people click on what links and collects that data for a certain company.

Definitely looking forward to working with him and getting to know more on this.