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Help from Adrian

Things cleared up alot after speaking to Adrian.

My project is much more focused now.

It will be about Advertising in the Web 3.0, or if found to be more useful. I might work on Advertising in the virtual world.

After thinking about it. I think this direction is definitely useful to my future career path.

Adrian has helped me with thinking about the execution of my theory. Which could be just describing a fictional future of the adscape and how Advertising works in that framework.

I personally think a master at this is acclaimed author - Neil Gaiman. I loved his ability to describe fictional postulations in the book Smoke & Mirrors
Most of you will know Neil Gaiman only as the author of Stardust
As Adrian,my course coordinator was saying, "imagine a virtual world where viral ads could actually infect users' avatar."

This got my head rolling into the possibilities of that area. My task would be to dream up an advertising arsenal of communicative weapons for the future adscape.

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As for the blog reading that Adrian emailed to me:
Clay Shirky

It will be most useful to me as it discusses the past plans of the newspaper industry at dealing with the new models of communication.

It was cool to see how he also referred to Elizabeth Eisenstein and her approach to print press. I am glad that we've covered the material in Comm Revolutions.

I believe that the modes of communications we are now seeing, with the way the internet is evolving, is another revolution happening at a condensed pace. Just like the ones described by McLuhan and Eisenstein.

The old systems of a stable Brand Identity will no longer work with the new generation. It needs to be malleable and constantly reinvented. I believe that advertising in the Web 3.0 will be able to address this problem. Celebrity endorsements will be replaced by Avatar endorsements, updates and campaigns are immediate rather than asynchronous.

An exciting world of possibilties.
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