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Abstraction Definition


Not in Tune with my sleep cycle, my course timeline and workload.

It's the ending of the First term already, but I do feel alot better with the sense of direction I have now. I must say that Adrian has been a great help and I appreciate the help and effort my friends put in.

Rika and the P&P gang has been important to where I have reached today. The symbiotic relationships may just be the thing that saves me.


Aside from the progress update, I think I'd like to redefine my project one more time.

the title (may still change) :
Brand Identity : Schizofranchise (omg I just came up with it, I love it!)

The abstract idea :
Who are you? What defines your identity? If an identity is the consistent image of something since its past, how can there be room for changes? Branding is so much about putting an image that sticks in the minds of consumers. Is it possible to create a brand identity that can adapt to changing times and environment? With the internet, the need for a static identity is irrelevant. Progress is measured by seconds, Space and distance is not a barrier. The immaterial and the physical are interchangeable. Today's society are all living double lives on the internet and in the real world. I desire to explore the ramifications of the new generation's brand identities, adaptive and able to interact with the audience in a whole new sense. My term 'Schizofranchise' expresses it perfectly. How much change can an identity go through in the name of profit, before it ceases to be an Identity?

Creaed word : PerHumoDaptive
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Thanks for the OMG!s

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