Advertising & Blogs: Steal my Ideas!

I will begin group meetings with my "company" tomorrow. We're currently looking at brand names that we want for the clothing line for the blog. The key words that will form the brand are Elegant, Confident, Affordable Target Market Psychographic Wants something elaborate but not too loud, Understated glamour, should be a little funky. Would wear to clubs, girls night out and dinner events. Competitors: These are a few screenshots of the competitors. So all that jazz right! They've got cool art direction and like all the right motifs for fashion. I've got my work cut out for me. Ok people, Do Not Go there and Shop okay! Competitors!! Competitors! HerVelvetVase.com Casual free sized clothes catered to Singaporean girls. ======================== Sputniklittle. Funky vintage style clothes with edgy art direction ======================== SchwingSchwing Mod casual, understated glam. reminds me of Witchery ======================== Project Muff Stit (from RMIT) Unique de...

For purposes of seeking a supervisor, I shall now attempt to organize my project description in a cohesive manner. My initial topic to explore was Advertising in the Web 2.0, however, this would be irrelevant if there were no context to visualize it in. Therefore, it is fortunate that I have a group who wish to start a small business of their own, which would consequently become my honours project. The project would be a fashion retail store set up within the blogosphere. The main target market that my 'partners' wish to use are middle to upper class female university students, or of ages 16- 25. My job would be helping them out with the branding, and advertising of this blogshop. The concept of this blogshop would be based on my research of Advertising and social trends of the Web 2.0. I have already begun drafting some ideas at this point. My outcome would most likely be the website where the blogshop resides; and some viral ads for the blogshop. These are some rough sketches...

Finally I've found my glasses. before this, I felt like I've been looking at my project outcome through a haze. With the last discussion between a few friends, I now have a rather clear idea... I get the same feeling when I've lost my glasses and finally found them again. I will be working on a fashion reseller's blog as my project. Basically, this is rather popular in South-east asian countries such as Malaysia and Singapore. As far as I know, it isn't adopted here. A fashion reseller's blog is to sell clothing through a blog, which would fit my advertising on the Web 2.0 project. This also helps me to clearly imagine an outcome of my project. Of course, now I'll have to come up with tedious business plans and branding solutions. But I'm just so glad to have the goal within sight now. here are some links that I've gathered from friends for reference. Existing Fashion Reseller Blogs. Malaysia www.sashavintage.blogspot.com http://morooom.wordpress.co...

Upon speaking with my friends about my Project. Advertising in the Web 3.0 (note to self - catchier title needed) My friend suggested that I do an experiment using Second Life and all that. perhaps documenting the reactions of others. We also had a debate on how sure I am that everyone will be using the virtual world in the future. Second Life was said to take the world by storm..but has since only made ripples amongst gamers. This brought on the discussion of trends. Remember? : MIRC came then came ICQ (the annoying Uh-Oh~!) , then came MSN and Yahoo Messenger. Skype and other messenging services, seem to suggest constant waves of technology and programs. Friendster to Myspace to Facebook. I may have to work on advertising that is immune to communication evolution. I think I can crossreference this with literal evolution of species in Nature. how certain traits survive hostile environments. (a lot to work on) In the meanwhile, these are some pictures from Second Life. Meet the Lady A...

Its already the mid of first term. omg. And things, rather than calming down, seem to be speeding up. Thankfully, the theory-based subject - Communication Revolutions, is catching my fancy. I started out feeling so out of my depth with this subject. However, as it went on, I began to see the link between this subject and the Honours project. They both involve thinking in the abstract domain. I find myself recognizing the train of thought I used to have as a child. 'How can the thoughts of a child be the same as an Honours student?' Is what you might ask; Well, just like when you first experienced the world in your younger years, You had no conception of categorizations, of subjects, of what should be labeled as logical, and what constitutes as artistic. The world was one big formless blob and everything was interlinked in your mind. Teachers were in the same category as creatures. Candy was the same as Pills. Communication Revolutions requires such a mind. Looking at things wit...

2/4/09 Workshop with Adrian Miles This week, We analyzed our own strengths and weaknesses in regards to the project process. After plotting a graph of our likes and dislikes of each process, we came to better understand our approach towards the aspects of research, readings, production, editing and so on. As for my own strengths, I would term myself as a Big Idea Person, the type of person I call the "Telescope" able to see the big picture and core concepts easily. Therefore, making the production process appealing to me as it is hands on and going towards a general direction. The trouble with a "Telescope" ability type is the weakness towards noticing details. This group of people, I would call the Microscopes. Able to organize details, make good lists, and itemized time line. People like Rika and Sandy. which I should work closely with in order to maximize our efficiency. I still have a lot of catching up to do. OMG!