Advertising & Blogs: Steal my Ideas!

THE SCIENCE OF SLEEP (From Royce's Footnotes) I have had the fruitful opportunity to receive a lecture on the technicalities of sleep, sponsored by my company, Tropicana Corporation Berhad. The speaker is also known as a sleep doctor, or sleep specialist, which can also be your GP or Ear, Nose & Throat specialist. There is also the American Board of Sleep Medicine - http://absm.org/  to understand a collective of Sleep scholars. R.E.M - Rapid Eye Movement There are 5 stages of REM sleep and we begin our sleep by entering heavier, uninterrupted sleep at the start and progress into longer alternating intervals of light REM sleep and Deep (Non-REM sleep). TOOLS OF THE TRADE (PSG) http://www.webmd.com/sleep-disorders/guide/polysomnogram EEG   (electroencephalogram) to measure and record  brain  wave activity EMG  (electromyogram) to record muscle activity such as face  twitches ,  teeth  grinding, and leg movements; i...

*Media Planning Guide Malaysia 2014 2011-2013 Market Share by Publishers Blu Inc Media - 40% Group Majalah Karangkraf 23% Nanyang Press 12.8% Catcha Publishing 7% Astro Digital Publications 6% Others- 11.2% Magazine Ad Revenue FY 2013 Top Gear - RM 3,776,794 In Trend - RM 2,329,800 Feminine - RM10,898,100 Glam - RM 7,279,644 Marie Claire - RM4,881,359 Her World - RM 4,121,049 Female - RM 11,077,689 Nu You - RM 11,907783 Cleo - RM 7,001367 Harper's Bazaar Malaysia - RM 6,478,530 Juice - RM 3,398,900 Nona - RM 5,539,900 Mingguan Wanita - RM16,548,500 The Peak- Top TV Stations by percentage of audience share Astro - 45% TV3 - 24% 9TV - 8% 8TV - 6% TV2 - 6% NTV7 - 5%

Useful information on the American Advertising Industry 97% of 412 billion in movie budgets came from four large advertising companies which are WPP, Omnicom, Publicis and Interpublic. (remember to do more research on these Royce) Copyright issues advice from an attorney Rick Kurnitz: Fiction (film) Vs Fact (Documentary) then there is Faction, which is combining documentary and fiction, where you point out what is speculation and what is fact. Links to explore: http://carroll-trosclair.suite101.com/biggest-ad-agency-groups-a69081  Buyology.inc http://www.buyologyinc.com/

After speaking with Adrian, I realized that my advertiser's training has become my hindrance. I've been looking at this as a one-off campaign once again rather than a practical lifetime investment. Now that I have to look more into the world of free advertising and social networking, building an online presence. I'm am going to gather a case studies from different social networking applications to learn a thing or two. Here's what's on the list YouTube YouTube : JumbaFund phenomenon http://www.youtube.com/user/JumbaFund Every month JumbaFund donates all the revenue earned from Youtube to a charity of your choice. Just by watching the videos on JumbaFund, you are raising money for the charity of the month. The charity of the month is nominated and voted by you the viewer. At the end of each month I allow viewers to nominate and vote for their favorite charity. The one with the most votes will receive all the profits that JumbaFund earned for the month. It is quite a ...

I Am considering a viral campaign with the use of the YouTube platform. Here are some relevant stats , however it's based on the US citizens. However, We're talking about the World Wide Web which includes anyone anywhere.

Thanks MOM! finally, my mother's nosiness has paid off. After bothering a Kind Mr Gary Thompson, he's kindly given me a whole load of info on Marketing Statistics. The website - EMarketer.Com is really useful For Example - I find this might be potentially useful to my project - (Taken From the website) Facebook Audience Matures FEBRUARY 25, 2009 Acting like kids The faces on Facebook are looking older these days. Inside Facebook , an independent blog that reports on the Facebook platform, found that 45% of the social network’s US users are ages 26 and older, and nearly 25% are over age 34. In fact, women ages 55 and older are the fastest-growing demographic group on Facebook, with membership numbers up 175.3...