Skip to main content

Malaysia Magazine& TV Research and Insights

*Media Planning Guide Malaysia 2014


2011-2013
Market Share by Publishers

Blu Inc Media - 40%
Group Majalah Karangkraf 23%
Nanyang Press 12.8%
Catcha Publishing 7%
Astro Digital Publications 6%
Others- 11.2%


Magazine Ad Revenue
FY 2013
Top Gear - RM 3,776,794
In Trend - RM 2,329,800
Feminine - RM10,898,100
Glam - RM 7,279,644
Marie Claire - RM4,881,359
Her World - RM 4,121,049
Female - RM 11,077,689
Nu You - RM 11,907783
Cleo - RM 7,001367
Harper's Bazaar Malaysia - RM 6,478,530
Juice - RM 3,398,900
Nona - RM 5,539,900
Mingguan Wanita - RM16,548,500
The Peak-


Top TV Stations by percentage of audience share

Astro - 45%
TV3 - 24%
9TV - 8%
8TV - 6%
TV2 - 6%
NTV7 - 5%


Comments

Popular posts from this blog

How to write a Media Plan

Taken from Wikipedia Components of a media plan Define the marketing problem. Where is the business coming from and where is the potential for increased business? Does the ad need to reach everybody or only a select group of consumers? How often is the product used? How much product loyalty exists? Translate the marketing requirements into media objectives. Must the ad reach people in a wide area? Then mass media, like newspaper and radio, might work. If the target market is a select group in a defined geographic area, then direct mail could be best. Define a media solution by formulating media strategies. For example, the rule of thumb is that a print ad must run three times before it gets noticed. Radio advertising is most effective when run at certain times of the day or around certain programs, depending on what market is being reached. Advertising media includes Television ( TVC, television commercial) Radio Newspapers Magazines (consumer and trade) Outdoor bil...

Why Honours?

Why did I do Honours? Like the four chinese expressions of honour, It's a little bit of everything. Honour and Fame Righteous Honour Honour from Respect Besides this, its something you know that will get recognized at the end of the year. A year's effort that is sure to be rewarded - with another certificate. And if it turns out bad... there's a reason why we make mistakes...to realise what went wrong and what can be done right. Furthermore,I need to do this to qualify for an Australian PR :P LOL

Science of Sleep - Lessons of Royce

THE SCIENCE OF SLEEP (From Royce's Footnotes) I have had the fruitful opportunity to receive a lecture on the technicalities of sleep, sponsored by my company, Tropicana Corporation Berhad. The speaker is also known as a sleep doctor, or sleep specialist, which can also be your GP or Ear, Nose & Throat specialist. There is also the American Board of Sleep Medicine - http://absm.org/  to understand a collective of Sleep scholars. R.E.M - Rapid Eye Movement There are 5 stages of REM sleep and we begin our sleep by entering heavier, uninterrupted sleep at the start and progress into longer alternating intervals of light REM sleep and Deep (Non-REM sleep). TOOLS OF THE TRADE (PSG) http://www.webmd.com/sleep-disorders/guide/polysomnogram EEG   (electroencephalogram) to measure and record  brain  wave activity EMG  (electromyogram) to record muscle activity such as face  twitches ,  teeth  grinding, and leg movements; i...