Advertising & Blogs: Steal my Ideas!

Never ignore the lessons of an Ad man. This makes working within the advertising industry a lot more beautiful. We are making new things familiar, and making familiar things new. That's something that I am going to remember for a long time.

This is so cool. based on your personal twitter feed, Volkswagen is able to pick out a car for you. There is probably keywords that it picks out based on how often it appears on your feed. you can try it for yourself : http://caseyshultz.com/vw-ad.php My result : I saw it pick out words like loves, family, christine, work. Perhaps the similarity to my name also plays a part? I must say it would influence my decision if I knew that a car was designed based on my values and character.

Things have changed quite a bit and now I've begun on the production of my new project Basically, the presentations in class helped me get a better picture of my project outline The problem I'm investigating is essentially the age old advertising problem, which is getting the product to the audience. Under that problem is the subcategory of how advertising methods will be integrated into the webscape. How will it deal with the collapsing of categories and traditional hierarchy of roles. So I created a persona/character to be her own PR manager, advertiser and content generator. This is one of her sites that leads to all connected social networking platforms. http://ladylavidaloca.blogspot.com My project has definitely changed alot since the first term. After realizing that time constraints and partnership planning will take too long, I decided to change the project subject and product. Even though this has changed, I think the core investigation of how brand and identity can be...

After speaking with Adrian, I realized that my advertiser's training has become my hindrance. I've been looking at this as a one-off campaign once again rather than a practical lifetime investment. Now that I have to look more into the world of free advertising and social networking, building an online presence. I'm am going to gather a case studies from different social networking applications to learn a thing or two. Here's what's on the list YouTube YouTube : JumbaFund phenomenon http://www.youtube.com/user/JumbaFund Every month JumbaFund donates all the revenue earned from Youtube to a charity of your choice. Just by watching the videos on JumbaFund, you are raising money for the charity of the month. The charity of the month is nominated and voted by you the viewer. At the end of each month I allow viewers to nominate and vote for their favorite charity. The one with the most votes will receive all the profits that JumbaFund earned for the month. It is quite a ...

When we make a choice, we think we know what we're getting. We assume that our reasoning is fully capable of making the best choice. Wrong! this video by Dan Ariely demonstrates how default options can strongly affect our decision making. Having an uglier option may be the best option for a marketer. I believe the example Dan gives about the forms or the package deals can play a big part in "tricking" the target market into picking a favored option. I can see this being applied into something as simple as { Please tick the box if you do not want to receive newsletters - [ ] } I know it works because that's what Rmit's Student Union does. hahaha. We have nearly a full 100% that leaves that option unticked. Which explains the spam people :)

Adrian has helped me focus my documentation for the Honours project which is a great relief to me. However, there is still the same amount of research and tasks to be done for the business. This is some of the new things I've been looking at but haven't had the time to process. Links of more types of fashion blogs : http://www.indiesin.com/catalog/ http://bonitochico.livejournal.com/ Also for my Social networking reference , I should find out more about the application Stumbleupon. My exploration into the world of Twitter intrigues me. How topics flow constantly from one board to another. It makes me wonder if it is possible to influence certain the trends in topics. Add me = www.twitter.com/roycetan On a side note, trying to spam & trick strangers into doing my survey is harder than I thought. my first try was to make myself sound friendly and unique by putting the title "You Are the Melbourne Fashion Fairy" but as usual, when others saw that it was from the emai...

sounds like the tone of the microwave when the frozen meal is done. But it's actually the new search engine launched by Microsoft. Perhaps an attempt to fight against the big players like Google and Yahoo! 5 things about Bing: By Jesse Corbeil 1- Bing has already surpassed Yahoo! in search traffic According to Dublin-based StatCounter.com, Bing outstripped Yahoo! almost immediately after its launch to take the No. 2 search engine spot. Search engines being what they are, second place equalled 5.6% of the global market and 16% in the U.S., so we’re not talking about numbers that even scratched at Google’s dominance of the marketplace, but as far as strong starts go, Bing’s wasn’t bad. - 2- Bing wasn’t the only search engine to launch last week. So, it’s too bad for Microsoft’s busy little bees that they launched their “Google killer” into a field that has just had its paradigm shifted by not one, but two new sites: WolframAlpha and Google Squared. To be fair, both sites are far mor...